IMPACT BRANDS

Marketing

• Plan, launch, and optimize paid campaigns across Google Ads and Microsoft Advertising to achieve performance and ROI goals
• Manage multi-channel advertising (Search, Display, YouTube, Discover, etc.) and identify growth opportunities through keyword, audience, and competitor research
• Create and test ad creatives, copy, and landing page angles using AI tools and data-driven insights
• Monitor budgets, bids, and daily performance, analyzing key metrics (CTR, CPC, CPA, ROAS) to continuously optimize campaigns
• Set up and maintain conversion tracking using Google Analytics and Google Tag Manager
• Ensure compliance with advertising policies, especially in sensitive niches like Nutra
• Run A/B tests and provide regular performance reports with actionable insights
• Collaborate with creative and technical teams to improve messaging and landing page performance
• Stay current with platform updates, AI tools, and industry trends
• And other tasks may be assigned to support team and business goals

Media Buyer – Google / Microsoft Ads

• Plan, launch, and optimize Meta Ads campaigns (prospecting & retargeting)
• Conduct audience research and testing (interests, lookalikes, broad targeting)
• Analyze performance metrics (CPA, ROAS, CTR, CPM)
• Develop creative testing strategies (hooks, angles, formats)
• Scale winning campaigns while maintaining profitability
• Track performance using Meta Ads Manager and analytics tools
• Collaborate with creative and content team

Media Buyer – Meta Ads

Administrative Assistant

• Manage the calendar, meetings (agendas, notes), documents and document structures, reviews, follow-up actions, travel.
• Coordinate internal and cross-functional communication.
• Supporting team procedures & helping establish new ones.
• Communication support with external partners, partner search.
• Support marketing project tracking, progress.
• Reporting of key weekly/monthly/quarterly performance information.
• Reporting to CMO and other assignment tasks.

Marketing Administrative Assistant

Recruitment

• Collaborate with the Talent Acquisition Manager to understand needs and requirements
• Work on recruiting strategy including job descriptions and recruiting plans
• Interact with potential candidates on various platforms
• Organize and conduct online interviews
• Manage the existing internal candidate database
• Build excellent candidate experience during the recruitment process
• Support Talent Acquisition Manager with daily operations and hiring-related documentation

Talent Acquisition Specialist

Customer Support

• Respond to customer inquiries via email, chat, and/or phone.
• Identify customer needs and provide accurate information about products or services.
• Troubleshoot issues and provide step-by-step solutions.
• Escalate complex or unresolved cases to the appropriate internal teams.
• Document customer interactions in CRM or ticketing systems.
• Follow up with customers to ensure issue resolution.
• Maintain up-to-date knowledge of company products, services, and policies.
• Contribute to knowledge base articles and process improvements.
• Meet defined KPIs (response time, resolution time, CSAT, etc.).

Customer Support Representative

Brand Designer

• Working with organic social media.
• Contributing to the creation and management of visual brand identities.
• Collaborating with the team to design marketing materials.
• Coordinating and reviewing brand details with other design department members.
• Working closely with the Brand Manager for visual consistency.
• Monitoring industry trends for the latest design techniques.
• Handling additional tasks related to social media and brand design.

• Oversee daily operations of the Customer Support team
• Provide support and guidance to team members
• Monitor and track team attendance to ensure adequate coverage
• Conduct one-on-one coaching sessions to enhance agent performance and skills
• Assess and track agent efficiency on a daily, weekly, and monthly basis
• Review and approve leave requests
• And other tasks.

Customer Support Team Lead

Chief Marketing Officer

• Manage the calendar, meetings (agendas, notes), documents and document structures, reviews, follow-up actions, travel
• Coordinate internal and cross-functional communication
• Supporting team procedures & helping establish new ones
• Communication support with external partners, partner search
• Support marketing project tracking, progress
• Reporting of key weekly/monthly/quarterly performance information
• And other assignment tasks

Executive Assistant – CMO

• Assist Managers in developing sales strategies.
• Stay informed about new products and services.
• Recruit, train, and coach the sales team.
• Delegate tasks and set deadlines.
• Set sales targets and motivate the team to achieve them.
• Prepare regular sales reports.
• Perform other related tasks as needed.
• Complete call notes and call reports as necessary and update them in the database.
• Obtain and evaluate all relevant data to handle complaints and inquiries.
• Keep a high level of knowledge about existing products and services.
• And other tasks.