Retail Sales Manager, US Market

IMPACT BRANDS

Retail Sales Manager expanding U.S. presence in the health and wellness market.

Posted 7/2/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic sales plans within the U.S. retail market, leveraging strong relationships with retail buyers and distributors to drive revenue growth. Proficient in utilizing CRM platforms for sales pipeline management and data-driven decision-making.

Highest-signal resume keywords

Strategic Sales PlanningCRM Platform UtilizationRetail Account ManagementNegotiation SkillsMarket Trend Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Pipeline ManagementRevenue ForecastingPromotional PlanningCategory ManagementAccount Performance UpdatesRetail DistributionMerchandising StrategiesData-Driven Sales StrategiesEDI DocumentationContract Negotiation

Soft Skills

Excellent Presentation SkillsRelationship BuildingIndependent WorkCollaboration

Tools & Technologies

SalesforceHubSpotMicrosoft Dynamics

Industry Keywords

Consumer Packaged GoodsDietary SupplementsHealth & Wellness ProductsRetail ChannelsTrade ShowsRetail BuyersDistributorsBrokersPromotional ProgramsInventory Management

About the role

Key responsibilities & impact

Develop and execute strategic sales plans to drive revenue growth and expand the company's footprint across U.S. retail channels.
Utilize CRM platforms (such as Salesforce, HubSpot, or Microsoft Dynamics) to manage the sales pipeline, track customer interactions, maintain accurate account records, and forecast revenue.
Identify, pursue, and secure new retail accounts while cultivating partnerships with distributors, brokers, and key industry stakeholders.
Build, manage, and strengthen relationships with retail buyers and decision-makers to maximize sales opportunities and long-term business growth.
Grow existing accounts by expanding product distribution, increasing shelf presence, and implementing effective promotional and merchandising strategies.
Lead business presentations and negotiate pricing, contracts, trade terms, and promotional programs to achieve mutually beneficial outcomes.
Partner cross-functionally with marketing, supply chain, operations, and product teams to execute successful product launches and retail initiatives.
Collaborate with distributors and brokers to optimize product placement, inventory management, and in-store execution.
Monitor market trends, competitive activity, and sales performance to identify growth opportunities and develop data-driven sales strategies.
Maintain an accurate sales pipeline, forecast revenue, and provide regular account performance updates and business reviews to leadership.
Represent the company at customer meetings, retail line reviews, trade shows, and industry events to strengthen brand presence and generate new business opportunities.
Maintain accurate EDI documentation and ensure compliance with customer and retailer requirements.

Requirements

What you’ll need

5+ years of experience selling consumer packaged goods (CPG), dietary supplements, vitamins, nutraceuticals, or health & wellness products into US retail.
Proven success opening new retail accounts and growing existing partnerships.
Existing relationships with retail buyers, distributors, or brokers are highly preferred.
Strong understanding of US retail distribution, merchandising, promotional planning, and category management.
Experience working with supplement retailers, pharmacies, grocery, mass retail, or specialty health chains.
Excellent negotiation and presentation skills.
Comfortable working independently in a fully remote environment.
Willingness to travel within the United States (approximately 20–40%) for customer meetings and trade shows.

Benefits

Comp & perks

Health & Wellness Budget – We invest in your well-being with a dedicated budget to support your health and wellness goals.
Paid Volunteer Time – Give back to your community with 2 paid volunteer days each year.
Learning & Development – Access online training and professional development resources to continue growing your skills.
Career Growth Opportunities – We recognize and reward high performance with opportunities for advancement and increased responsibility.
Employee Product Perks – Enjoy exclusive access to our premium health and wellness products.
Flat Organizational Structure – Work in an entrepreneurial environment where your ideas are heard and your impact is visible from day one.
Comprehensive Health Insurance – Competitive medical benefits to support you.
401(k) Plan – Plan for your future with our retirement savings program.
Paid Time Off – Enjoy 4 weeks of paid vacation annually to rest and recharge.
Paid Holidays – Receive 7 paid holidays each year.