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Retail Sales Manager, US Market
IMPACT BRANDSRetail Sales Manager expanding U.S. presence in the health and wellness market.
About the role
Key responsibilities & impact- Develop and execute strategic sales plans to drive revenue growth and expand the company's footprint across U.S. retail channels.
- Utilize CRM platforms (such as Salesforce, HubSpot, or Microsoft Dynamics) to manage the sales pipeline, track customer interactions, maintain accurate account records, and forecast revenue.
- Identify, pursue, and secure new retail accounts while cultivating partnerships with distributors, brokers, and key industry stakeholders.
- Build, manage, and strengthen relationships with retail buyers and decision-makers to maximize sales opportunities and long-term business growth.
- Grow existing accounts by expanding product distribution, increasing shelf presence, and implementing effective promotional and merchandising strategies.
- Lead business presentations and negotiate pricing, contracts, trade terms, and promotional programs to achieve mutually beneficial outcomes.
- Partner cross-functionally with marketing, supply chain, operations, and product teams to execute successful product launches and retail initiatives.
- Collaborate with distributors and brokers to optimize product placement, inventory management, and in-store execution.
- Monitor market trends, competitive activity, and sales performance to identify growth opportunities and develop data-driven sales strategies.
- Maintain an accurate sales pipeline, forecast revenue, and provide regular account performance updates and business reviews to leadership.
- Represent the company at customer meetings, retail line reviews, trade shows, and industry events to strengthen brand presence and generate new business opportunities.
- Maintain accurate EDI documentation and ensure compliance with customer and retailer requirements.
Requirements
What you’ll need- 5+ years of experience selling consumer packaged goods (CPG), dietary supplements, vitamins, nutraceuticals, or health & wellness products into US retail.
- Proven success opening new retail accounts and growing existing partnerships.
- Existing relationships with retail buyers, distributors, or brokers are highly preferred.
- Strong understanding of US retail distribution, merchandising, promotional planning, and category management.
- Experience working with supplement retailers, pharmacies, grocery, mass retail, or specialty health chains.
- Excellent negotiation and presentation skills.
- Comfortable working independently in a fully remote environment.
- Willingness to travel within the United States (approximately 20–40%) for customer meetings and trade shows.
Benefits
Comp & perks- Health & Wellness Budget – We invest in your well-being with a dedicated budget to support your health and wellness goals.
- Paid Volunteer Time – Give back to your community with 2 paid volunteer days each year.
- Learning & Development – Access online training and professional development resources to continue growing your skills.
- Career Growth Opportunities – We recognize and reward high performance with opportunities for advancement and increased responsibility.
- Employee Product Perks – Enjoy exclusive access to our premium health and wellness products.
- Flat Organizational Structure – Work in an entrepreneurial environment where your ideas are heard and your impact is visible from day one.
- Comprehensive Health Insurance – Competitive medical benefits to support you.
- 401(k) Plan – Plan for your future with our retirement savings program.
- Paid Time Off – Enjoy 4 weeks of paid vacation annually to rest and recharge.
- Paid Holidays – Receive 7 paid holidays each year.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Sales Pipeline ManagementRevenue ForecastingPromotional PlanningCategory ManagementAccount Performance UpdatesRetail DistributionMerchandising StrategiesData-Driven Sales StrategiesEDI DocumentationContract Negotiation
Soft Skills
Excellent Presentation SkillsRelationship BuildingIndependent WorkCollaboration