Immersive Labs

Product Marketing

• Create compelling, persona-driven, and high-performing collateral up and down the funnel to educate the market on people-centric cybersecurity and help drive sales and renewals
• Work closely with stakeholders across the organisation, in both the UK & US, including Product Management, Sales, Sales Engineering, Content Marketing, Marketing, and Customer Success
• Support marketing campaigns, write content, participate in webinars, and lead sales and partner enablement for your key solution areas
• Own and lead product launches from beginning to end
• Research industry trends to proactively recommend messaging and content that will resonate with target audiences and drive conversions throughout the buyer journey
• Analyze competitors, develop battle cards, and present analyses internally

Senior Product Marketing Manager

Senior Product Marketing Manager – UK

Product Designer

• Provide strategic and professional leadership to the Product Design team, fostering collaboration, sharing best practices, and promoting continuous professional growth.
• Lead the development and implementation of repeatable design processes to streamline collaboration with Engineering and Product Management teams, ensuring efficient communication and alignment throughout the design and development lifecycle.
• Advocate for an outcome-driven approach to design, collaborating with cross-functional teams to drive measurable results.
• Translate business objectives into actionable design solutions that enhance user engagement, retention, and conversion.
• Oversee the creation of wireframes, mockups, and prototypes that align with business goals and user needs.
• Guide the team in developing and maintaining design guidelines, style guides, and design systems to ensure consistency and alignment with business objectives.
• Champion user research, usability testing, and data analysis to gather insights and validate design decisions.
• Drive iterative design processes based on user feedback and data-driven insights to continuously improve the user experience and achieve desired outcomes.

Director of Product Design

Product Manager

• Become an expert in how the major elements of the product work, providing product support to Sales and Customer Success, demonstrating product features and eliciting user feedback.
• Drive a data driven, analytical approach to prioritising and refining new features and product enhancements that meet customer and business needs.
• Set, track and optimise success metrics to ensure that deliverables are defined and measurable.
• Prioritise and organise features and technical requirements for your product area, ensuring a focus is maintained on delivering value to customers.
• Ensure a clear Product Roadmap is created, managed and communicated so that development work, marketing and release can be planned. Work closely with the marketing and sales teams to ensure effective go-to-market.
• Collaborate cross-product with other Product Managers to ensure any inter-team dependencies are taken into account during planning, and to share best practice.
• Inspire the Product delivery teams, ensuring they have the rationale and motivation required to deliver the product vision.
• Develop user stories with agreed acceptance criteria. Work with agile Design and Engineering teams to ensure stories are correctly refined, technical constraints, dependencies and prerequisites are identified and that the product vision is realised.
• Ensure a balance of Technical Debt, feature development and Technical Prerequisite work is undertaken in a responsible and timely manner to ensure feature delivery and product performance.
• Develop and maintain strong market awareness and deep understanding of the cyber landscape.

Senior Product Manager

Customer Success Manager

• Partner with our customers to ensure effective onboarding - setting them up for success
• Create and execute a communications plan to engage effectively throughout the customer journey
• Align strategy and build programs for customers, with objectives and measurable outcomes
• Collaborate with our product and customer support team to share new features
• Nuture upsell and cross-sell opportunities in partnership with sales to increase account penetration
• Monitor CSAT and resolve concerns with the assistance of internal teams.

Customer Success Manager – Australia/APAC

Marketing

• Define and execute region-specific marketing strategies for the US region
• Plan & host both in-person and virtual events, including webinars, executive round tables, lunch & learns, trade shows and partner events
• Support the US region by partnering with the sales team and business development team to enable them in the field
• Travel to some events to provide in-person support when needed
• Work closely with the Senior Director of Global Revenue Marketing on regionalizing events and messaging
• Capture and share feedback to the product team on what is and isn’t working in each region
• Assist with writing promotional copy
• Build and execute field marketing campaigns to create net-new sales opportunities, accelerate growth, and increase brand awareness and lead generation in the US region

Senior Product Marketing Manager

Senior Product Marketing Manager – UK

Director of Product Design

Senior Product Manager

Customer Success Manager – Australia/APAC

Senior Field Marketing Manager