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Senior Integrated Marketing Manager – 8 month contract
Immersive LabsSenior Integrated Marketing Manager executing marketing strategies and aligning narratives with product roadmap for cyber resilience SaaS company. Driving data-driven campaigns and collaborating with cross-functional teams.
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates expertise in running end-to-end marketing campaigns, synthesizing complex industry research into audience-specific narratives, and establishing KPIs for data-driven decision-making. Proven ability to collaborate with cross-functional teams, including Sales and Product leadership, to drive strategic initiatives and optimize business outcomes.
ATS Keywords
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Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs.
- Synthesize industry and internal SME research into compelling narratives and adapt core messaging to address specific audience pain points across all touchpoints.
- Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap, translate feedback into GTM themes, and secure internal buy-in.
- Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success.
- Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to better meet business needs.
- Establish KPIs and performance benchmarks, using metrics and industry trends to make data-driven decisions and showcase business impact over time.
Requirements
What you’ll need- Proven background in a strategic marketing role with a track record of running end-to-end campaigns.
- Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives.
- Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership.
- Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments.
- Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction.
- Experience in the B2B SaaS or cybersecurity industry, translating technical capabilities into business value.
Benefits
Comp & perks- Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health support.
- Time off, flexible and remote working so you can work when and where is best for you; this includes 33 days of annual holiday, 2 volunteering days and your birthday off (prorated, determined by the length of the contract).
- Save for the future with contribution matched 401K, and rewards and recognition for your successes.
- Career and learning development through the platform and our ‘Learn Anything’ fund.
- Recognition & Rewards for doing great work and living our values and behaviors.
- While most of the team are fully remote, when you do visit, our North American HQ is based in the centre of Boston, just a 10 minute walk from Back Bay train station.
- We’re a sociable, tight-knit team with monthly socials, sports clubs and quarterly parties. Our socials have included everything from cake competitions, to movie nights and escape rooms.