imagino

Marketing

• Develop and execute a comprehensive US field marketing plan in collaboration with VP Marketing that aligns with regional sales priorities and corporate pipeline goals.
• Plan, produce, and manage end-to-end regional events, including industry trade shows, executive roundtables, VIP dinners, webinars, digital events, and proprietary roadshows.
• Manage the US field marketing budget, ensuring high-ROI allocation and detailed cost tracking.
• Partner closely with regional Sales Directors and Enterprise Account Executives (AEs) to identify target account lists (TAL) and develop bespoke marketing playbooks for key accounts.
• Act as a marketing consultant to the sales team, translating corporate marketing initiatives into actionable, localized outreach campaigns.
• Provide regular enablement to the sales team on upcoming campaigns, event follow-ups, and available marketing collateral.
• Adapt global campaign concepts, landing pages, and content assets to resonate with the specific needs of regional buyers.
• Coordinate with the product marketing and content teams to ensure regional messaging is localized, relevant, and impactful.
• Leverage regional customer success stories to build local advocacy programs and peer-to-peer networking opportunities.
• Track, analyze, and report to VP Marketing on the performance of all regional marketing activities, focusing on key metrics: marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity.

Field Marketing Manager