Field Marketing Manager

imagino

US Field Marketing Manager owning strategy and execution of regional marketing programs for a low-code customer engagement platform. Collaborating with global teams to increase brand awareness and engagement with enterprise accounts.

Posted 7/3/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Field Marketing, Event Marketing, and Account-Based Marketing, with a strong focus on collaboration with sales teams and effective project management. Proficient in leveraging CRM and marketing automation tools to drive regional marketing success and optimize campaign performance.

Highest-signal resume keywords

B2B Field MarketingEvent MarketingAccount-Based MarketingCRM ProficiencyProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plan DevelopmentCampaign AnalysisCost TrackingTarget Account List DevelopmentLocalized Outreach Campaigns

Soft Skills

Organizational SkillsCommunication SkillsCollaborationEngagement with C-Suite Executives

Tools & Technologies

HubSpotMarketing Automation PlatformsEvent Management Tools

Industry Keywords

SaaSTechHigh-GrowthRegional SalesCustomer Success

About the role

Key responsibilities & impact

Develop and execute a comprehensive US field marketing plan in collaboration with VP Marketing that aligns with regional sales priorities and corporate pipeline goals.
Plan, produce, and manage end-to-end regional events, including industry trade shows, executive roundtables, VIP dinners, webinars, digital events, and proprietary roadshows.
Manage the US field marketing budget, ensuring high-ROI allocation and detailed cost tracking.
Partner closely with regional Sales Directors and Enterprise Account Executives (AEs) to identify target account lists (TAL) and develop bespoke marketing playbooks for key accounts.
Act as a marketing consultant to the sales team, translating corporate marketing initiatives into actionable, localized outreach campaigns.
Provide regular enablement to the sales team on upcoming campaigns, event follow-ups, and available marketing collateral.
Adapt global campaign concepts, landing pages, and content assets to resonate with the specific needs of regional buyers.
Coordinate with the product marketing and content teams to ensure regional messaging is localized, relevant, and impactful.
Leverage regional customer success stories to build local advocacy programs and peer-to-peer networking opportunities.
Track, analyze, and report to VP Marketing on the performance of all regional marketing activities, focusing on key metrics: marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity.

Requirements

What you’ll need

4 to 6+ years of experience in B2B field marketing, event marketing, or account-based marketing (experience in high-growth SaaS/tech is highly preferred)
Proven track record of working collaboratively with enterprise sales teams and regional sales leadership
Outstanding organizational and project management skills, with the ability to manage multiple high-stakes events and campaigns simultaneously
Exceptional written and verbal communication skills, with a polished presence capable of engaging with C-suite executives
Willingness to travel 25% to 35% within the US to support regional events and sales meetings and 1 – 2 trips a year to Europe to meet with the wider Marketing team
Proficiency with CRM and marketing automation platforms (HubSpot, or similar) and event management tools.

Benefits

Comp & perks

Comprehensive health, dental, and vision coverage
Attractive compensation
401(k) with company match
Unlimited paid time off
Home-office stipend to set up your workspace
A founding role in our U.S go to market strategy
A proven product with strong traction in France
Career growth opportunities as we scale
Regular offsites in Paris to meet the team and have fun!