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Field Marketing Manager
imaginoUS Field Marketing Manager owning strategy and execution of regional marketing programs for a low-code customer engagement platform. Collaborating with global teams to increase brand awareness and engagement with enterprise accounts.
About the role
Key responsibilities & impact- Develop and execute a comprehensive US field marketing plan in collaboration with VP Marketing that aligns with regional sales priorities and corporate pipeline goals.
- Plan, produce, and manage end-to-end regional events, including industry trade shows, executive roundtables, VIP dinners, webinars, digital events, and proprietary roadshows.
- Manage the US field marketing budget, ensuring high-ROI allocation and detailed cost tracking.
- Partner closely with regional Sales Directors and Enterprise Account Executives (AEs) to identify target account lists (TAL) and develop bespoke marketing playbooks for key accounts.
- Act as a marketing consultant to the sales team, translating corporate marketing initiatives into actionable, localized outreach campaigns.
- Provide regular enablement to the sales team on upcoming campaigns, event follow-ups, and available marketing collateral.
- Adapt global campaign concepts, landing pages, and content assets to resonate with the specific needs of regional buyers.
- Coordinate with the product marketing and content teams to ensure regional messaging is localized, relevant, and impactful.
- Leverage regional customer success stories to build local advocacy programs and peer-to-peer networking opportunities.
- Track, analyze, and report to VP Marketing on the performance of all regional marketing activities, focusing on key metrics: marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity.
Requirements
What you’ll need- 4 to 6+ years of experience in B2B field marketing, event marketing, or account-based marketing (experience in high-growth SaaS/tech is highly preferred)
- Proven track record of working collaboratively with enterprise sales teams and regional sales leadership
- Outstanding organizational and project management skills, with the ability to manage multiple high-stakes events and campaigns simultaneously
- Exceptional written and verbal communication skills, with a polished presence capable of engaging with C-suite executives
- Willingness to travel 25% to 35% within the US to support regional events and sales meetings and 1 – 2 trips a year to Europe to meet with the wider Marketing team
- Proficiency with CRM and marketing automation platforms (HubSpot, or similar) and event management tools.
Benefits
Comp & perks- Comprehensive health, dental, and vision coverage
- Attractive compensation
- 401(k) with company match
- Unlimited paid time off
- Home-office stipend to set up your workspace
- A founding role in our U.S go to market strategy
- A proven product with strong traction in France
- Career growth opportunities as we scale
- Regular offsites in Paris to meet the team and have fun!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing Plan DevelopmentCampaign AnalysisCost TrackingTarget Account List DevelopmentLocalized Outreach Campaigns
Soft Skills
Organizational SkillsCommunication SkillsCollaborationEngagement with C-Suite Executives