IMA - Instituto Mineiro de Agropecuária

Direct Response Copywriter – DTC

IMA - Instituto Mineiro de Agropecuária

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Write conversion-driven ad scripts for customer acquisition campaigns
  • Create, structure, and optimize landing page copy
  • Conduct in-depth research on customers, products, competitors, and market trends to inform messaging and positioning
  • Develop multiple angles, hooks, and variations for testing and optimization
  • Continuously improve copy performance based on data, insights, and feedback
  • Collaborate closely with media buying, creative, and brand teams
  • Ensure messaging remains brand-aligned while being sales-focused and performance-driven

Requirements

  • Proven experience in direct response copywriting, ideally within e-commerce field
  • Strong understanding of consumer psychology, buying behavior, and persuasion principles
  • Ability to translate research and insights into clear, compelling, and structured copy
  • Comfortable working in a performance-driven, test-and-learn environment
  • Comfortable using AI-powered tools to support research, ideation, and iteration, while ensuring all final copy is human-led, brand-aligned, and performance-driven
Benefits
  • No specified benefits mentioned
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
direct response copywritinglanding page copy optimizationconsumer psychologybuying behavior analysispersuasion principlescopy performance improvementdata analysisresearch skillscopy structuringcampaign messaging
Soft Skills
collaborationcommunicationcreativityadaptabilitycritical thinkingattention to detailproblem-solvingperformance-driven mindsettest-and-learn approachinsight translation