IMA - Instituto Mineiro de Agropecuária

Copywriter

• Write conversion-driven ad scripts for customer acquisition campaigns
• Create, structure, and optimize landing page copy
• Conduct in-depth research on customers, products, competitors, and market trends to inform messaging and positioning
• Develop multiple angles, hooks, and variations for testing and optimization
• Continuously improve copy performance based on data, insights, and feedback
• Collaborate closely with media buying, creative, and brand teams
• Ensure messaging remains brand-aligned while being sales-focused and performance-driven

Direct Response Copywriter – DTC

Graphics Designer

• Design and develop high-performing digital and print assets, including banners, email templates, advertisements (Meta ads), social media visuals, and website creatives tailored for e-commerce brands
• Ensure brand consistency across all design outputs by maintaining and evolving brand guidelines (fonts, colors, layouts, and visual standards)
• Use Adobe Photoshop, Illustrator, InDesign, Figma, and AI tools to produce high-quality, scalable design assets
• Apply AI and automation tools to streamline repetitive design tasks and optimize creative workflows
• Manage multiple design projects simultaneously while meeting deadlines without compromising quality
• Collaborate cross-functionally with marketing, product, and other internal teams, maintaining clear and effective communication to ensure smooth execution and strong results
• Maintain and organize the digital asset library, ensuring easy access and long-term usability
• Stay up to date with design trends, tools, and best practices, continuously improving visual output

Direct Response Copywriter – DTC

Senior Graphic Designer