Illinois Department of Human Services

Senior Marketing and Digital Executive

Illinois Department of Human Services

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £34,040 per year

Job Level

Senior

About the role

  • Support the development and delivery of the social media strategy for all LTM channels (including TikTok, Instagram, Facebook, Twitter, YouTube and LinkedIn), and tailor existing marketing campaigns to create engaging social media content for the Museum's varied audiences.
  • Develop stories, videos and narrative to bring to life the Museum's story and programme on social media/online and creatively repurpose this content across its other digital channels, such as website and e-newsletter.
  • Research social opportunities e.g. content themes, current trends, anniversaries, key dates and new products and write, commission and moderate content
  • Contribute to wider marketing campaigns with creative ideas in order to integrate social media ideas into early planning stages
  • Deliver and manage the strategy, budget for advertising and other paid-for social media activity across the various social channels
  • Support income generation and fundraising for the Museum by ensuring the visitor targets to Covent Garden and Depot are met
  • Work closely with volunteers, curators and other contributors to produce blogs for the website
  • Analyse and interpret social media performance, providing relevant reports to the Head of Marketing to share with the wider organisation
  • Listen to and monitor social conversations across all LTM accounts in line with GDPR legislation, responding appropriately in a timely fashion and in compliance to Museum and Transport for London (TfL) branding and reputation
  • Research and develop partnerships with influencers, creators, bloggers and opinion formers to raise the profile of the Museum and drive visitors to visit the Museum, buy tickets for events, make charitable donations and spend money in the Museum shop
  • Capitalise on external social media campaigns to maximise promotion of Museum branding and products
  • Create, commission and oversee production of video content, working closely with external and internal collaborators and freelancers, deliver seasonal competitions and giveaways to focus social on retail, admissions and catering to promote the Museum
  • Showcase the Museum's historical collection to its followers to increase social media engagement and ultimately encourage followers to visit the Museum in person
  • Co-ordinate the Museum's website updates with social media to ensure key messages are aligned across all communications channels ensuring that all content submitted and produced for the Museum's channels follows accessibility requirements
  • Provide support and training to others across the Museum, including freelancers and volunteers, so that they are able to support the Museum's communications strategy

Requirements

  • Excellent communication skills (both written and spoken English)
  • Good copywriting, attention to detail and proofreading
  • Ability to work under pressure and to tight deadlines
  • Ability to create and manage engaging content, edit videos, create reels and stories
  • Basic competency in HTML and good IT skills including ability to use Adobe applications, particularly Photoshop and Premiere Pro
  • Ability to plan and execute engaging social media campaigns, including paid social campaigns.
  • Knowledge of GDPR and all other relevant legislation including PECR (Personal Electronic Communication Regulation) including photo and video consent
  • Knowledge of current/emerging technologies, trends and best practice in marketing and communications
  • Knowledge of Hootsuite
  • Experience of supporting the development and delivery of a social media strategy for an organisation, possibly in the cultural or charity sector
  • Experience of monitoring social media accounts for a similar organisation to LTM
  • Experience of setting up and running paid social advertising campaigns
  • Experience of social media analytics and ability to interpret and report
  • Previous experience of working in a similar digital/social media marketing role
  • Experience of managing social media channels independently
  • Experience of working collaboratively with colleagues and partners and stakeholders from the commercial and not-for-profit organisations
  • Experience of editing videos for social media
Benefits
  • Final salary pension scheme
  • Free travel for you on the TfL network
  • Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
  • 30 days annual leave plus public and bank holidays
  • Private healthcare discounted scheme (optional)
  • Tax-efficient cycle-to-work programme
  • Retail, health, leisure and travel offers
  • Discounted Eurostar travel
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingvideo editingsocial media strategycontent creationHTMLAdobe PhotoshopAdobe Premiere Prosocial media analyticspaid social campaignsGDPR compliance
Soft Skills
communication skillsattention to detailability to work under pressuretime managementcollaborationcreativityproblem-solvingtraining and supportadaptabilityreporting