IICRC

Business Development Manager, Marketing

IICRC

full-time

Posted on:

Location Type: Hybrid

Location: IllinoisKentuckyUnited States

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Salary

💰 $45,000 - $55,000 per year

About the role

  • Build strong relationships with current and potential clients through B2B, organized events, and cold calling
  • Organize and schedule a calendar of consistent Business-To-Business visits
  • Manage marketing programs found on the Marketing Activity Planner (MAP)
  • Ensure staff uses the Paul Davis brand correctly in accordance with Brand Standards
  • Utilize marketing technology software to upload contacts to the CRM, send email campaigns, customize and print marketing collateral, track sales calls, leads, referrals, and notes
  • Collaborate with the franchisor, read weekly communications, and schedule consistent meetings with the Regional Marketing Manager
  • Manage social media accounts, post relative content and graphics, monitor all reviews and feedback and reply/ follow-up accordingly
  • Attend business networking functions to promote the business
  • Coordinate and manage community and charitable events
  • Schedule, manage, and present Continuing Education courses
  • Research local trade shows and coordinate Paul Davis booth set-up
  • Attend training courses and annual conference seminars as requested
  • Any other duties and responsibilities may be assigned on a needed basis

Requirements

  • Marketing, Public Relations or Communications degree
  • Two or more years’ sales and marketing experience
  • Franchise, restoration, construction/home improvement, and/or insurance industry experience ideal
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
B2B marketingCRM softwareemail campaignsmarketing collateralsocial media managementevent coordinationsales trackinglead managementpublic relationscommunications
Soft Skills
relationship buildingorganizationcollaborationcommunicationpresentationnetworkingcustomer serviceproblem-solvingtime managementadaptability
Certifications
Marketing degreePublic Relations degreeCommunications degree