Ignition

Marketing Manager, AMER – 12 months maternity leave coverage

Ignition

contract

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Location Type: Remote

Location: Arizona • California • Anywhere in North America

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Salary

💰 $75,000 - $90,000 per year

About the role

  • Execute multi-channel demand generation campaigns end-to-end—building timelines, coordinating assets, managing launches, budget allocation, and delivering post-campaign reporting and learnings.
  • Plan and run webinars and regional events (virtual and/or in-person), including speaker coordination, landing pages, promotional email strategy, run-of-show support, and post-event follow-up to generate qualified leads and pipeline.
  • Build and execute segmented third-party and hosted email programs that drive registrations/downloads, engagement, and conversion across key campaigns and nurture streams.
  • Execute content amplification plans across owned and third-party channels (e.g., newsletter placements, partner/trade distribution, content syndication platforms), ensuring consistent packaging, tracking, and CTA alignment.
  • Utilize HubSpot and other marketing automation systems to build lists and reports, manage workflows, optimize lead nurturing, and support lead qualification.
  • Partner with the Demand Generation team and wider Global Marketing team to align on priorities, inputs, timelines, and learnings; coordinate with SDRs, AEs, and RevOps to ensure clean lead handoff, follow-up motions, and accurate pipeline reporting.
  • Lead A/B tests and experiments to improve marketing effectiveness and conversion performance.
  • Ensure consistent campaign tracking (UTMs, naming conventions, QA), monitor performance, and provide actionable insights and recommendations to improve pipeline outcomes.
  • Equip Sales with campaign context and supporting assets (talk tracks, key messages, recommended follow-up) to improve lead conversion and speed-to-lead.

Requirements

  • 3 - 5 years of experience in demand generation, campaign marketing, lifecycle/email marketing, or a similar B2B marketing role; B2B SaaS experience preferred.
  • Hands-on experience with HubSpot or other marketing automation systems.
  • Experience executing webinars/events and integrated, multi-channel campaigns in a fast-paced environment.
  • Experience working closely with Sales teams (SDRs and AEs) and aligning marketing execution to pipeline outcomes; comfortable partnering with RevOps on lead processes and reporting.
  • Strong copywriting and communication skills, with high attention to detail and strong QA habits.
  • Agile and data-driven mindset, with experience running A/B experiments and optimizing campaigns based on performance.
  • Experience working within a global marketing team and managing cross-functional dependencies.
Benefits
  • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
  • Additional paid day off to celebrate your birthday, along with volunteering leave
  • Health, dental, and vision benefits starting immediately
  • Employee recognition program
  • Quarterly wellness allowance to invest in your personal wellness
  • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
  • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
  • Financial wellbeing allowance (since we're in the accounting business!)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign marketinglifecycle marketingemail marketingA/B testingcampaign trackinglead nurturingcopywritingdata analysisevent planning
Soft Skills
communicationattention to detailcollaborationorganizationalproblem-solvingadaptabilitycreativitystrategic thinkingtime managementleadership