IDERA Software

Senior Product Marketing Manager

IDERA Software

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Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Define positioning and messaging across multiple buyer personas, including product leaders, engineers, data teams, and executive decision-makers
  • Own enterprise-grade value narratives, including build-vs-buy, scalability, security, and total cost of ownership
  • Develop core messaging frameworks that support long sales cycles, technical evaluations, and executive-level justification
  • Continually refresh messaging across the website, campaigns, product launches, and content assets
  • Align product stories with customer pain points, industry trends, and use cases
  • Act as a trusted partner to Product and Sales, translating product strategy into clear value propositions, enablement, and messaging that directly supports revenue and customer adoption
  • Plan and execute product launches and feature rollouts across channels
  • Partner with Product and Engineering to understand roadmaps and turn updates into market-ready narratives
  • Work cross-functionally to deliver launch assets (emails, landing pages, webinars, blog posts, etc.)
  • Collaborate with Sales to refine Ideal Customer Profiles (ICPs) and use case priorities
  • Create sales collateral that supports enterprise and mid-market deal cycles, including pitch decks, battle cards, ROI narratives, and objection-handling guides
  • Partner closely with Sales on deal strategy, competitive positioning, and messaging for priority opportunities
  • Support technical evaluations and POCs with clear positioning, use-case framing, and differentiation
  • Enable partners and resellers with messaging that supports white-labeling, embedded use cases, and platform differentiation
  • Conduct market, competitive, and user research to inform positioning and content direction
  • Gather feedback from Sales, customers, and Support to refine messaging and roadmap alignment
  • Monitor competitor shifts and industry narratives to identify gaps and opportunities
  • Translate win/loss insights and sales feedback into actionable positioning and enablement improvements
  • Maintain a clear point of view on why we win in competitive and build-vs-buy scenarios

Requirements

  • 6+ years in product marketing, ideally in B2B software or developer-focused tools
  • Strong ability to turn technical concepts into clear, benefit-driven messaging
  • Experience driving GTM strategy and execution across multiple products or brands
  • Skilled in managing content creation, working with creative, SEO, and product teams
  • Excellent communication and collaboration skills; comfortable working cross-functionally
  • Data-literate and able to track campaign/launch performance and adjust strategy accordingly
  • Experience supporting complex B2B or enterprise sales motions with multiple stakeholders
  • Proven ability to influence revenue outcomes through positioning, sales enablement, and competitive strategy
Benefits
  • An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
  • By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes.
  • Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities).
  • In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [email protected] .
  • Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategycontent creationsales enablementcompetitive strategytechnical evaluationsmarket researchdata analysismessaging frameworksenterprise sales
Soft Skills
communicationcollaborationinfluencecross-functional teamworkadaptabilityproblem-solvingstrategic thinkingcustomer focuscreativityfeedback incorporation