Senior Product Marketing Manager – YellowFin
IDERA Software
contract
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define positioning and messaging across multiple buyer personas
- Own enterprise-grade value narratives
- Develop core messaging frameworks that support long sales cycles
- Continually refresh messaging across the website and campaigns
- Align product stories with customer pain points
- Plan and execute product launches and feature rollouts across channels
- Collaborate with Sales to refine Ideal Customer Profiles and use case priorities
- Conduct market, competitive, and user research
Requirements
- 6+ years in product marketing, ideally in B2B software or developer-focused tools
- Strong ability to turn technical concepts into clear, benefit-driven messaging
- Experience driving GTM strategy and execution across multiple products or brands
- Skilled in managing content creation, working with creative, SEO, and product teams
- Excellent communication and collaboration skills; comfortable working cross-functionally
- Data-literate and able to track campaign/launch performance and adjust strategy accordingly
- Experience supporting complex B2B or enterprise sales motions with multiple stakeholders
- Proven ability to influence revenue outcomes through positioning, sales enablement, and competitive strategy
Benefits
- Competitive salary
- Flexible work arrangements
- Professional development opportunities
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM strategycontent creationSEOmarket researchcompetitive analysisuser researchsales enablementmessaging frameworksdata analysis
Soft Skills
communicationcollaborationinfluencecross-functional teamworkstrategic thinkingadaptabilityproblem-solvingcreativityleadershipcustomer-centricity