Identiq

Marketing

• Develop and own regional or segment-based field marketing plans aligned to Sales priorities.
• Analyze data to identify pipeline gaps, target accounts, and growth opportunities.
• Prioritize markets, programs, and investments based on expected impact and ROI.
• Act as the primary marketing partner for regional Sales teams.
• Align closely with Sales on target accounts, program strategy, and pipeline goals.
• Drive accountability for pre-event outreach and post-event follow-up to maximize results.
• Plan and execute a strategic mix of field marketing programs, including conferences, tradeshows, executive dinners, roundtables, and targeted account-based initiatives.
• Select programs based on audience fit, geographic priorities, and return on investment.
• Ensure all programs include strong pre-event outreach, effective in-event engagement, and structured post-event follow-up.
• Track and report on program effectiveness, including meetings generated, pipeline influenced, and opportunities created.
• Continuously optimize strategy and investment based on performance insights and data.
• Bring insights from the field back to the organization to inform broader go-to-market strategy.

Field Marketing Specialist

Product Marketing

• Own the end-to-end messaging architecture for iiQ
• Lead the evolution of iiQ’s story as we move toward the agentic operations platform positioning
• Sharpen positioning for our Enterprise IT tier, Facilities, and other product lines
• Ensure every customer-facing asset reflects a clear, consistent, and compelling voice
• Establish and roll out a repeatable product launch methodology
• Lead GTM strategy for new product launches, major releases, and AI-forward capabilities
• Build and lead a competitive intelligence function that gives Sales, Product, and leadership a clear view of the market
• Partner with RevOps and Product to shape pricing and packaging strategy
• Build and manage iiQ’s analyst relations program
• Lead and develop a team of three product marketers

Director, Product Marketing

• Develop and execute a proactive PR strategy including media relations, press releases and earned coverage.
• Build and maintain relationships with journalists, K-12 and technology influencers, thought partners and ecosystem partners.
• Own the corporate PR calendar and ensure communications are timely, consistent and on-brand.
• Lead award and speaking submission strategy to build executive and company visibility.
• Partner with HR and the Chief of Staff to support key organizational announcements, leadership changes and company milestones.
• Support All Hands and bi-annual all company gatherings in meeting planning, content and execution.
• Ensure employees are informed, aligned and connected to the company narrative.
• Own the corporate social media presence across LinkedIn and other relevant channels.
• Develop a content strategy that reflects iiQ’s brand voice, customer mission and thought leadership.
• Support culture and brand building efforts including recruiting initiatives and employer brand.
• Partner with demand gen and product marketing to amplify campaigns and launches.
• Support the development of corporate presentations and executive communications.
• Develop and manage a corporate spokesperson program, including executive media training and preparation, to ensure consistent and compelling representation of iiQ in the market.
• Partner across the business to ensure iiQ shows up with a consistent, compelling voice at industry events and internal forums.
• Build and manage a network of thought partners and ecosystem relationships that elevate iiQ’s brand in the market.

Field Marketing Specialist

Director, Product Marketing

Director, Corporate Marketing