Accounts Payable Specialist
Biocair
Job Level
Mid-LevelSenior
About the role
- Own all paid digital media channels for set of clients
- Develop a deep understanding of client goals and how they translate into digital strategies/tactics
- Provide strategic recommendations to clients based on data analysis
- Develop and execute digital media plans
- Provide ad-hoc and consistent reporting to reflect campaign performance against KPIs
- Directly manage and optimize the paid media campaigns across search, social & display channels
- Provide display creative conceptualization, or work with designer, to develop creative
- Responsible for managing budget and identifying budget opportunities for clients
- Manage external agency and publisher relationships
- Contribute to thought leadership and business development activities
Requirements
- 3+ years direct paid search management
- 2+ years direct client relationship management
- 1+ years paid social management
- Excellent Google Analytics (or comparable platform) skills and the ability to decipher the why as opposed to just report on the what.
- A strong analytical skill set is a must
- Experience with conversion tracking, tagging and pixel management
- Experience working with external media vendors
- Bonus: Experience managing paid media in a regulated industry
