ID5.io

Director

• The Role: We are looking for a Senior Director of Publisher Development to lead our US publisher acquisition and growth strategy. This is a senior, strategic individual contributor role with a clear progression path toward building and managing a small, high-performing team in the short to mid term. The person in this role will be responsible for securing strategic partnerships with leading publishers, with a strong emphasis on Tier 1 media owners, and ensuring they are fully onboarded, activated, and achieving long-term success with ID5 solutions.
• The Senior Director will also design and implement a scalable strategic account management framework that strengthens relationships, deepens adoption, and expands revenue opportunities.
• Success in this role will require a combination of commercial acumen, market insight, understanding of the current challenges and opportunities that media owners are facing and the ability to influence at the executive level.
• This is an opportunity to make a visible impact in a high-growth company that is shaping the future of identity in digital advertising.
• Key Responsibilities:
- Identify, engage, and secure partnerships with Tier 1 publishers in the US, with a focus on both established and emerging formats including display, video, connected TV, audio, retail media, and gaming.
- Oversee the full publisher lifecycle, from leading prospecting and pitching, to supporting during onboarding and technical integration, and collaborating to create long-term strategic growth opportunities.
- Develop and implement a structured account management framework that drives publisher activation, ensures the achievement of agreed outcomes, and positions ID5 as a trusted long-term partner.
- Act as a subject matter expert on identity, addressability, and privacy-first advertising, helping publishers navigate industry changes and capitalise on new monetisation opportunities.
- Collaborate closely with product, marketing, solutions consulting, and legal teams to develop go-to-market strategies and value propositions for publishers.
- Build senior-level relationships within publisher organisations to uncover new opportunities, negotiate complex commercial agreements, and secure long-term commitments.
- Lay the groundwork for building and leading a small publisher development and account management team, establishing best practices, processes, and performance standards from the outset.