Demand Generation – Partner Marketing Director

ID5.io

Director of Demand Generation & Partner Marketing at ID5 driving marketing strategies and building campaigns. Focused on engaging priority accounts through innovative marketing solutions.

Posted 7/24/2026full-timeRemote • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and account-based marketing strategies, with a strong focus on building relationships and driving engagement through targeted campaigns and effective messaging.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based MarketingCRM ManagementProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationAccount-Based MarketingB2B MarketingCampaign StrategyLead GenerationEmail AutomationKPI ReportingSponsorship EvaluationPartner MarketingMessaging and Positioning

Soft Skills

Relationship BuildingTrust DevelopmentCollaborationProject Management

Tools & Technologies

CRM SystemsZoho

Industry Keywords

Ad TechSponsorshipsEventsAccount TargetingCo-Marketing

About the role

Key responsibilities & impact

Own and set the demand generation and partner marketing strategy for ID5, translating company growth goals into program priorities across sponsorships, account-based marketing, and partner marketing.
Own budget planning across sponsorships, events, and demand generation programs.
Build and maintain an account-based messaging matrix with Product Marketing to keep campaigns and content on-positioning.
Maintain the target account list and design and deploy lead generation campaigns — inbound and outbound, account-based and multi-channel — that engage them.
Own demand gen reporting — KPIs, CRM data accuracy, and attribution
Identify, evaluate, and decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience.
Decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience.
For company-hosted events, partner with Sales and Partnerships to build the invitee list and drive outreach campaigns that maximize registration and attendance.
Partner with Comms on event content and the Events Manager on logistics, ensuring events reflect ID5's brand.
Own the partner relationship as the marketing point of contact, driving co-marketing, activation campaigns, collateral, case studies, and thought leadership that help Partnerships close more deals.

Requirements

What you’ll need

7+ years of experience in demand generation, account-based marketing, or B2B marketing — ideally in ad tech.
Hands-on experience managing CRM systems and building automated email/nurture workflows (Zoho a plus).
Proven ability to partner with Sales and Sales Ops on account targeting, campaign strategy, and pipeline reporting.
Strong messaging and positioning skills — able to translate product value into account-specific narratives.
Experience designing and actually operationalizing a partner or channel marketing program
Strong project management and cross-functional collaboration skills.
A natural relationship-builder who thrives at building trust quickly with clients and partners and turning relationships into long-term engagement.

Benefits

Comp & perks

Remote-first working policy
A competitive compensation package, including stock options in ID5
WeWork membership and option to work from different WeWork locations
Regular offsites to enjoy face-to-face time and to bond further with your colleagues
A dynamic environment that offers room for growth and development to all employees
A friendly, international, and multicultural team
We are proud to be an equal opportunity employer. We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive