ICU Medical

Senior Content Strategist

ICU Medical

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Job Level

Senior

About the role

  • Lead and own content strategies for product launches, campaigns, market education, and other initiatives
  • Collaborate with Sales and Marketing to identify messaging gaps and content opportunities
  • Define content types, channels, and formats needed across customer journeys
  • Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented
  • Own content calendars and lifecycle plans, including evergreen and content repurposing
  • Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling
  • Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning
  • Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels
  • Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights
  • Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions

Requirements

  • Must be at least 18 years of age
  • High School Diploma required
  • Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred
  • 5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles
  • Experience leading cross-functional initiatives and influencing senior stakeholders required
  • Experience in regulated, healthcare, medical device, or life sciences industries preferred
Benefits
  • This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent marketingstrategic marketing communicationscontent calendarscontent repurposingKPI definitioncontent performance measurementmessaging architecturecreative briefsaudience-specific content
Soft Skills
collaborationinfluencingstakeholder alignmentinsight-driven decision makinggoal-oriented planningcommunicationleadershiporganizational skillsstrategic thinkingcreativity
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Life Sciences