Director, Global Marketing – Ambulatory
ICU Medical
full-time
Posted on:
Location Type: Remote
Location: California • Connecticut • United States
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Job Level
About the role
- Serve as the primary industry and product expert and function as a knowledge resource for strategic market development, key customer engagement, 3rd party strategic expansion, driving increased long-term category sales
- Ownership of global net new revenue growth in the ambulatory infusion space.
- Requires the ability to understand, collaborate with and influence key internal corporate stakeholders, including peer marketing, R&D, & operations/production.
- Will directly identify and develop KOL’s and proof source development.
- Clearly articulate product inputs into product design, development and release process for infusion systems products and maintain the product development road map, working under the direction of Marketing leadership to develop requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.
- Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.
- Will participate in a supporting role for marketing, sales and clinical support teams through the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos.
- Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
- Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand global market challenges and requirements and be responsible to feed product definition insights into the product development teams.
- Work on special assignments as they arise
Requirements
- Proven track record of developing and supporting highly technical patient-focused technologies
- Excellent verbal and written communication skills, with the ability to adapt and articulate ICU Medical Critical Care value proposition to a variety of decision makers
- Bachelor’s degree from an accredited college or university is required; additional consideration for MBA and/or technical undergraduate degree
- Minimum 7-10 years of product management experience
- Recommended 3+ years of ambulatory capital infusion product management experience
Benefits
- Typically requires travel a minimum of 20% of the time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementmarket researchdata analysistechnical marketingproduct developmentcustomer engagementcompetitive analysisinfusion systemsKOL developmentrevenue growth
Soft Skills
communicationcollaborationteamworkinfluenceadaptabilityarticulationcustomer focusproblem-solvingleadershipstrategic thinking
Certifications
Bachelor's degreeMBA