Develop and Execute Go-to-Market Strategies : Create and manage comprehensive go-to-market plans for new and existing solutions, ensuring alignment with organizational goals and healthcare market dynamics.
Define launch objectives, timelines, and success metrics in collaboration with product, sales, and marketing teams.
Craft Clear Product Positioning and Messaging : Translate complex product features into compelling, benefit-driven messaging tailored to the unique needs of healthcare stakeholders, including hospitals, managed care plans, state agencies, and public health organizations.
Ensure consistent messaging across all channels.
Lead Product Launches and Market Introductions: Own the cross-functional launch process, coordinating stakeholders across product, marketing, and sales to ensure a successful rollout.
Develop core launch materials such as value propositions, solution briefs, internal playbooks, and campaign assets.
Enable and Support Sales Teams: Equip sales and client servicing teams with tools and content to effectively communicate value, differentiate solutions, and drive pipeline growth.
Deliver training sessions, maintain sales collateral, and respond to field requests with tailored materials.
Drive Market and Customer Insights : Conduct market research, analyze industry trends, and gather voice-of-customer feedback to inform product strategy, messaging, and campaign planning.
Develop detailed buyer personas that reflect the priorities, pain points, and decision-making behaviors of key audiences across healthcare segments.
Monitor competitor positioning and uncover opportunities for meaningful differentiation and innovation.
Partner Across Teams to Accelerate Growth: Collaborate closely with marketing leadership—including events, communications, and digital marketing teams—to ensure effective execution and optimization of campaigns and initiatives that generate interest, engagement, and growth.
Align efforts with product development, business goals, and customer needs, while serving as a strategic voice of the customer to guide future offerings.

Requirements

Bachelor's Degree in Marketing, Business, Communications, Public Health or a related field required.
MBA is preferred but not required.
5+ years of product marketing, solutions marketing, or related experience in healthcare, health IT, or professional services.
Strong understanding of the U.S. healthcare landscape.
Proven success in creating positioning, messaging, and go-to-market strategies.
Experience launching or contributing to the launch of a technology solution to the market.
Proven ability to synthesize market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand.
Strong experience with Microsoft Office and CRM.
Experience working cross-functionally with product, sales, customer success, and marketing teams.
Experience effectively engaging with subject-matter experts on complex or nuanced issues and translating emerging themes into relevant messaging and product positioning.
Excellent written and verbal communication skills, with the ability to translate technical content into customer-focused messaging.
Experience managing competing priorities.
Experience with public health payer programs such as Medicaid or Medicare is preferred.

Benefits

Eligible to participate in our annual Corporate Incentive Plan (CIP) that can range to up to 10% of annual salary.
Eligible to enroll in group healthcare plans that offer medical, dental, and vision.
Insurance plans offering short term disability, long term disability, and basic life.
Able to enroll in Sellers Dorsey’s 401k plan provided they meet plan requirements.
Flexible Time Off that allows employees to use what they need.
10 paid holidays throughout the calendar year.
Paid time off for qualifying medical leave.
Up to 12 weeks of combined paid parental and bonding leave.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

go-to-market strategiesproduct positioningmessagingmarket researchcompetitive analysisbuyer personascampaign planningsales enablementproduct marketingsolutions marketing

Soft skills

collaborationcommunicationtraininganalytical thinkingproject managementstrategic thinkingproblem-solvingadaptabilityleadershipcustomer focus

Certifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in CommunicationsBachelor's Degree in Public HealthMBA