iBusiness Funding

Marketing

• Define and execute an integrated marketing strategy spanning performance marketing, enterprise demand generation, product marketing alignment, brand, and partner marketing
• Drive measurable revenue impact through ROI-focused growth initiatives, including paid media, lifecycle marketing, funnel optimization, and conversion strategy
• Lead enterprise demand generation and account-based marketing (ABM) programs aligned with complex sales cycles and multi-stakeholder buying groups
• Partner closely with Product and Product Marketing to ensure clear positioning and messaging for AI-enabled, platform-based products
• Translate product innovation and technical capabilities into compelling market narratives that resonate with small business, enterprise, and partner audiences
• Oversee brand strategy, messaging, and thought leadership to strengthen market credibility and category leadership
• Define strategy for industry publications, analyst engagement, conferences, panels, and executive speaking opportunities
• Partner with PR and communications teams to amplify product innovation, customer success, and market perspective
• Collaborate with Sales leadership on go-to-market execution, pipeline strategy, and revenue alignment
• Support partner marketing initiatives that drive platform adoption and ecosystem growth
• Establish and monitor performance metrics across the full funnel, including pipeline contribution, conversion rates, CAC, and ROI
• Leverage data, analytics, and experimentation to continuously optimize marketing effectiveness and investment allocation
• Ensure consistent messaging and positioning across campaigns, content, website, partner materials, and customer communications
• Stay deeply informed on market trends, competitive dynamics, customer needs, and emerging technology to inform strategy and innovation

Vice President, Marketing

Product Marketing

• Define enterprise product positioning, messaging, and value propositions
• Define go-to-market strategy for new product launches and major feature releases
• Develop sales enablement tools including decks, one-pagers, case studies, and competitive materials
• Conduct market, customer, and competitive research to inform strategy
• Act as the voice of the customer to influence product direction
• Develop thought leadership and product-driven content for industry publications, trade media, and analyst briefings to reinforce market credibility and category leadership
• Partner with PR and communications teams to define narratives that showcase product innovation, customer outcomes, and industry impact
• Define and execute strategy for conference participation, including speaking submissions, panels, roundtables, and executive thought leadership opportunities
• Identify and position product and company leaders as subject-matter experts for industry events, webinars, and virtual forums
• Create supporting content for speaking engagements, including presentations, talking points, demos, and post-event amplification

Enterprise Product Marketing Manager

Collections

• Define departmental objectives and key performance indicators (KPIs), and drive team performance to consistently meet or exceed established targets
• Advise on and maintain collections strategy and execution in alignment with company goals and applicable program requirements
• Establish, oversee, and continuously improve collections guidelines, systems, procedures, and policies
• Ensure timely and effective collection of delinquent accounts in support of overall portfolio performance
• Maintain close oversight of all accounts in collections, ensuring issues are identified and addressed promptly
• Oversee daily collections activity to identify trends, potential risks, inefficiencies, and opportunities for improvement
• Coordinate and prioritize staff activities to ensure a smooth, efficient operation and minimize overlooked or stalled accounts
• Develop and implement strategies to increase successful resolutions of delinquent accounts
• Recruit, hire, train, and develop collections staff to ensure appropriate coverage, performance, and scalability of the department
• Align departmental goals with broader company objectives and lead the team to consistently achieve those goals
• Build, analyze, and present collections reporting and performance metrics to department leadership and executive management as needed

Manager of Collections – SBA, USDA

Business Development Rep

• Develop new SBA referral partnerships while supporting, scaling, and strengthening existing relationships
• Establish short- and long-term partnership goals, including structured development plans to drive sustained growth
• Provide ongoing reporting and communication to referral partners regarding pipeline status and incoming opportunities
• Maintain regular communication with internal sales representatives to share pipeline updates, identify growth opportunities, and address challenges
• Lead onboarding and ongoing training for referral partners on credit guidelines, SBA Standard Operating Procedures (SOP), and internal technology platforms
• Analyze partnership performance and productivity to identify trends, opportunities, and areas for improvement
• Collaborate cross-functionally with internal teams to develop and execute partnership growth strategies
• Represent the organization at SBA-related conferences, trade shows, and industry events.

Vice President, Marketing

Enterprise Product Marketing Manager

Manager of Collections – SBA, USDA

Business Development Manager