Serve as the day-to-day operational liaison with third-party measurement partners (e.g., Circana, ABCS, other measurement third-party partner vendors)
Track study timelines, manage data deliverable deadlines, route questions to the right internal stakeholders, and escalate when needed
Own the end-to-end campaign study intake process — collect and complete measurement spec forms, validate all campaign details (flight dates, products and UPCs, targeting parameters, offer details, audience definitions) to ensure measurement studies are properly set up, executed, and delivered
Work cross-functionally across Sales, Data Science, Client Analytics, Technology, Legal, Finance, and Marketing
Present campaign measurement results — sales lift, marketing mix model contributions, and media performance KPIs — to advertiser clients and measurement partner contacts
Build the decks, own the narrative, and run the meeting
Analyze and interpret campaign performance data into clear, actionable insights and stories
Support Measurement Partnerships in executing the broader measurement partnership strategy, including working to streamline data delivery processes to measurement vendors, identifying friction points, improving file specs, and workflows
Maintain subject matter expertise in media measurement methodologies, ad tech concepts (audiences, viewability, reach/frequency, awareness), and CPG measurement norms
Identify process improvements in how measurement studies are initiated, tracked, and delivered — and implement them
Travel occasionally to industry events or client meetings (~once per quarter)
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

Requirements

2–5 years of experience in media measurement, marketing or promotional analytics, CPG analytics, or a closely related field
Understanding of sales lift methodology, marketing mix modeling (MMM) concepts, attribution, and media measurement KPIs
Experience working with CPG data sources — syndicated data (IRI/Circana, Nielsen), retail POS, household and receipt panel data
Familiarity with ad tech and digital media concepts: audience targeting, viewability, reach/frequency, awareness measurement
Working knowledge of data transfer processes — SFTP, API-based integrations, data file specifications
Exposure to SQL, R or Python for data manipulation is a plus
Proficiency in G Suite; experience with Lookr, Tableau, Power BI, or similar visualization tools is a plus
Exceptional attention to detail and a compulsion to catch errors before they become problems
Proven ability to manage multiple concurrent projects with competing deadlines
Strong client-facing communication and presentation skills — you're comfortable in front of brand managers and measurement partner contacts
Demonstrated ability to synthesize data into clear, compelling narratives for both technical and non-technical audiences
Ability to work cross-functionally and influence outcomes without direct authority.

Benefits

Competitive pay
Flexible time off
Benefits package (including medical, dental, vision)
Employee Stock Purchase Program
401k match
Paid parking
Snacks
Occasional meals

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

media measurementmarketing mix modelingsales lift methodologyattributiondata transfer processesSQLRPythondata manipulationdata file specifications

Soft Skills

attention to detailproject managementclient-facing communicationpresentation skillsdata synthesiscross-functional collaborationinfluence without authorityproblem-solvingnarrative developmenttime management