IAG Transform

Operations

• Owns the trafficking and technical set-up of campaigns across IAG Media's digital inventory
• Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation
• Manage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's OneMedia
• Translate approved campaign requirements into technical trafficking set-up
• Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms
• Validate creative assets against format specs, brand-safety rules and customer-experience guardrails
• Set up tags, tracking links, audience segments, placement rules and campaign naming conventions
• Run pre-launch QA and ensure campaigns are ready to go live
• Monitor campaign pacing, delivery, errors, discrepancies and performance signals
• Recommend optimizations to improve delivery, pacing or media mix
• Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues
• Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers
• Maintain trafficking documentation, checklists and operational best practices​

Digital Trafficker, Ad Ops