Hyundai Motor America

Manager, Experiential Marketing

Hyundai Motor America

full-time

Posted on:

Location Type: Office

Location: Fountain Valley • California • United States

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Salary

💰 $86,800 - $124,000 per year

About the role

  • Create unforgettable brand experiences.
  • Lead national events.
  • Elevate Hyundai.
  • Support the Sr. Group Manager, Experiential Marketing.
  • Design, develop, and execute immersive consumer experiences that bring Hyundai’s brand to life across the country.
  • Develop and implement experiential marketing strategies aligned with Hyundai’s marketing objectives and goals.
  • Oversee planning and execution of experiential programs, sponsorships, and hospitality initiatives to maximize consumer engagement.
  • Create immersive brand experiences that increase awareness, consideration, and positive perception of Hyundai.
  • Manage end-to-end execution of auto shows, events, sponsorship activations, and hospitality programs, including budgeting, timelines, and vendor coordination.
  • Partner with internal teams and external agencies to ensure seamless integration of experiential initiatives.
  • Supervise development and implementation of Hyundai alliances including sponsorships, entertainment marketing, sports marketing, and integrated media partner programs.
  • Effectively communicate and interact with executive team, fellow employees, regional management, national dealer body, and occasionally, the media.

Requirements

  • Must have a high school diploma.
  • 6 years of experience with at least 5 years directly supporting Experiential Marketing efforts is required.
  • Ability to travel frequently and work non-traditional hours is required.
  • Ability to work with internal cross-functional teams, vendors, and agency partners is required.
  • Experience managing and negotiating contracts is required.
  • Experience delivering premium, executive‑level hospitality at large‑scale events, with the ability to create seamless, high‑touch experiences for VIPs, partners, and internal leadership.
  • Agency experience a plus.
  • Automotive industry a plus.
  • Ability to manage in a fast-paced, multi-cultural environment, with multiple projects and vendor partners.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
experiential marketingevent planningbudget managementcontract negotiationsponsorship activationhospitality managementconsumer engagement strategiesproject managementvendor coordinationmarketing strategy development
Soft Skills
communicationleadershipteam collaborationinterpersonal skillsorganizational skillsadaptabilityproblem-solvingnegotiationcreativityattention to detail