Hypergen - B2B Cold-Email

Senior GTM Copywriter, Cold Email

Hypergen - B2B Cold-Email

full-time

Posted on:

Location Type: Remote

Location: Serbia

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Job Level

Senior

Tech Stack

Apollo

About the role

  • Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more
  • Develop angles, hooks, and positioning that actually cut through inbox noise
  • Work closely with GTM specialists to align copy with targeting and offer
  • Run structured A/B tests (subject lines, CTAs, tone, structure)
  • Iterate based on data - not opinions
  • Use Clay for personalization logic and workflow support
  • Improve and build AI workflows that speed up research, ideation, and testing
  • Lead and mentor our copy team (currently 2 writers)

Requirements

  • 2+ years writing cold email (mandatory - not general copywriting)
  • You understand outbound metrics: reply rate, positive rate, meeting rate, pipeline
  • You use AI tools daily and know how to push them properly
  • You’ve done prompt engineering and know how to refine outputs
  • You’re comfortable with Clay (or similar outbound automation tools)
  • Strong, natural English writing
  • You’ve managed people before - and can give feedback clearly
  • Bonus If You Have built workflows in n8n / Make / Zapier
  • Previously worked as a GTM Engineer or outbound specialist
  • Know tools like Apollo, Instantly, Smartlead, RB2B, BuiltWith
  • Think in systems, not just sentences
Benefits
  • Fully remote
  • Competitive salary + performance bonus
  • Access to serious outbound + AI tooling
  • A team that moves fast and tests constantly
  • No corporate layers, no politics
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
cold email writingA/B testingprompt engineeringworkflow automationdata analysiscopywritingpersonalization logic
Soft Skills
leadershipmentoringcommunicationfeedbacksystem thinking