Hypergen - B2B Cold-Email

Copywriter

• Crafting Sequences: Build cold email sequences for various B2B clients, focusing on developing specific angles, hooks, and positioning.
• Collaborating: Work with our current copywriter and GTM specialists to ensure messaging is high-quality and aligned with targeting.
• Copy-Tech Research: Stay informed on new copywriting tools and AI developments. You will be responsible for testing these tools and implementing them into our internal processes.
• Personalization at Scale: Utilize tools like Clay to incorporate research and personalization logic into outbound campaigns.

Copywriting Lead, Cold Email

Full-stack Engineer

• Manage outbound campaigns for clients across various industries.
• Create advanced Clay automations that impress other agencies.
• Continuously test and optimize email copies, sequences, and timing until campaigns perform at their best.
• Communicate campaign progress and results to clients, ensuring they feel valued and supported.
• Stay up-to-date on the latest trends and tools in outbound marketing to keep our campaigns cutting-edge.

GTM Engineer

• Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more
• Develop angles, hooks, and positioning that actually cut through inbox noise
• Work closely with GTM specialists to align copy with targeting and offer
• Run structured A/B tests (subject lines, CTAs, tone, structure)
• Iterate based on data - not opinions
• Use Clay for personalization logic and workflow support
• Improve and build AI workflows that speed up research, ideation, and testing
• Lead and mentor our copy team (currently 2 writers)

Copywriting Lead, Cold Email

GTM Engineer

Senior GTM Copywriter, Cold Email