Hyatt

Channel Manager, Search Marketing

Hyatt

full-time

Posted on:

Location Type: Hybrid

Location: Addison • Texas • United States

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Salary

💰 $58,400 - $80,000 per year

About the role

  • Own the integrated search marketing strategy (SEM, SEO) for all brands, refining goals, KPIs, and performance benchmarks
  • Oversee multi-brand SEM budgets, ensuring investment efficiency through forecasting, pacing, and ROI modeling
  • Lead ongoing testing of platform features, automation, and workflow improvements that enhance performance and efficiency
  • Oversee enterprise SEO initiatives, collaborating cross-functionally with content, engineering, and product teams to improve technical health, authority, and visibility
  • Act as primary liaison for search marketing agency, directing overall strategy and evaluating performance against SLAs
  • Translate performance data from GA4, Power BI, and media platforms into clear insights and recommendations for senior stakeholders
  • Partner with social, display, CRM, and brand teams to support integrated campaigns and aligned audience strategies
  • Stay current on search landscape shifts, privacy policies, and algorithm updates

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 3-5 years of hands-on experience in search marketing (paid & organic), preferably in e-commerce or travel
  • GA4, Power BI, Multi-touch Attribution
  • Experience managing sizable SEM budgets with a focus on efficiency and ROI
  • Strong understanding of SEO fundamentals, including technical and content optimization
  • Experience managing agencies and external partners
  • Strong analytical and communication skills with the ability to translate data into action
  • Excellent communication and project management skills
  • Ability to travel to as needed, 3-4 times per year
Benefits
  • Travel Perks and Benefits for both ALG Vacations and Hyatt
  • Medical, Dental and Vision Insurance
  • Basic Life Insurance
  • Short- & Long-Term Disability
  • Paid Parental Leave
  • Corporate Wellness Program
  • Travel Discounts & Deals
  • Paid Time Off & Holidays
  • 401(k) Plan with Company Match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
search marketingSEMSEOmulti-touch attributiondata analysisperformance benchmarkingROI modelingtechnical optimizationcontent optimizationbudget management
Soft Skills
analytical skillscommunication skillsproject managementcollaborationleadershipstrategic thinkingproblem-solvingstakeholder managementadaptabilityattention to detail