Hyatt

Global Social Media Manager – Luxury

Hyatt

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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Salary

💰 $110,000 - $116,000 per year

About the role

  • Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms
  • Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media
  • Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking
  • Ensure brand voice and visual consistency across social—protecting distinct brand identities while aligning to a global luxury standard
  • Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings
  • Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments
  • Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens
  • Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations
  • Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects

Requirements

  • 5+ years of experience in social media strategy and execution (brand or agency), ideally within luxury, lifestyle, travel, hospitality, fashion/beauty, or culturally-led brands
  • Demonstrated experience leading social strategy, content development, and campaign execution across multiple stakeholders and workstreams
  • Strong command of platform best practices and performance drivers (Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.), including evolving formats and audience behaviors.
Benefits
  • Annual allotment of free hotel stays at Hyatt hotels globally
  • Flexible work schedule
  • Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
  • A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
  • Paid Time Off, Medical, Dental, Vision, 401K with company match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent developmentcampaign executionanalyticsperformance optimizationcommunity managementbrand storytellingcontent ecosystemseditorial calendarsplatform-native thinking
Soft Skills
leadershipcommunicationcollaborationcreativitystrategic thinkingattention to detailproblem-solvingadaptabilityproject managementstakeholder management