Hy-Vee, Inc.

Marketing

• Support execution of regional marketing plans, campaigns, and store-level activations ensuring alignment with brand guidelines.
• Coordinate in-store signage, merchandising materials, digital assets, and promotional updates.
• Assist in launching new programs, category campaigns, grand openings, remodels, and seasonal marketing moments.
• Serve as the first point of contact for store directors and department managers for marketing needs and questions.
• Manage requests for local marketing assets and placements.
• Ensure brand standards are applied consistently across all stores.
• Support local community events, vendor activations, and regional partnerships.
• Assist stores with event setup, on-site execution, and post-event recaps.
• Build strong relationships with local organizations, chambers, schools, and municipal partners.
• Capture and share local content, photos, and stories to social channels.
• Monitor regional social media pages for accuracy and alignment with brand guidelines.
• Support local digital promotions.
• Work closely with the corporate marketing, creative, media, and operations teams to align on priorities.
• Ensure stores are informed of upcoming campaigns.
• Partner with marketing planning for category-specific campaigns.
• Gather regional insights, competitive scans, and feedback to inform marketing planning.
• Track store-level participation and results for events and initiatives.
• Prepare recap reports with photos, results, and recommendations.

Retail Marketing Coordinator