HWL

Director of Marketing

HWL

part-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Develop and execute a comprehensive marketing strategy that enhances brand awareness
  • Oversee branding, content strategy, social media, digital marketing, trade shows, public relations, and website management
  • Manage strategy and engagement aligned with business goals
  • Drive updates, UX improvements, and SEO for visibility
  • Plan and execute industry events to maximize exposure
  • Build media relationships and position the company as an industry leader
  • Partner with sales to deliver campaigns that generate qualified leads
  • Set KPIs and optimize campaigns using data insights
  • Hire, develop, and lead a high-performing marketing team
  • Foster strong internal and external partnerships

Requirements

  • Must meet E-Verify requirements
  • Strong understanding of social media trends, SEO, and web analytics
  • 7+ years of marketing experience (Healthcare Staffing or related field preferred)
  • Proven expertise in brand strategy, digital marketing, content development, and event management
  • Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce)
  • Excellent written and verbal communication skills
  • Strong leadership, project management, and collaboration abilities
  • Customer service and public relations expertise
  • Presentation and interpersonal skills
  • Ability to work independently and in a team environment
  • Attention to detail and strong organizational skills
  • Analytical and problem-solving capabilities
Benefits
  • Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.
  • As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.
  • We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategybrand strategydigital marketingcontent developmentevent managementSEOweb analyticsdata insightsKPI settingUX improvements
Soft skills
leadershipproject managementcollaborationcommunicationcustomer servicepublic relationspresentation skillsinterpersonal skillsattention to detailorganizational skills