Own, develop, and execute regional demand generation programs to support pipeline growth, customer acquisition, and brand awareness across EMEA.
Demonstrate a strong understanding of which levers drive results and can confidently articulate the overall health, risks, and opportunities of the EMEA region, translating dashboard data into clear performance narratives.
Localize global marketing campaigns to ensure cultural and regional relevance.
Collaborate with the global marketing team on paid media, email campaigns, and content syndication.
Collaborate with the webinar team to execute webinars and virtual events to drive thought leadership and lead generation.
Partner with the content team to create localized assets (case studies, blogs) to support demand generation.
Partner with Product Marketing, Brand & Creative, and Security teams to bring demand-generation content and messaging for each stage of the funnel to market for owned products, verticals, and accounts
Collaborate with Marketing Operations and Demand Generation to analyze campaign performance and optimize programs for lead quality, conversion rates, and ROI.
Own and manage regional marketing budget
Own, develop, and execute comprehensive EMEA strategic event marketing strategies that are aligned with sales and marketing objectives to drive revenue and market expansion in your assigned area of ownership
Collaborate with Strategic Events, Product Marketing, and Brand & Creative teams to create best-in-class booth designs and experiences
Collaborate with sales and marketing teams to align event themes and messaging with the overall marketing strategy
Collaborate with marketing operations and sales leadership to identify key cities and target accounts for field activations.
Own the planning and execution of events, including trade shows, conferences, roadshows, and sponsored industry events
Own event follow-up and lead handoff processes to accelerate pipeline and conversion rates.
Lead and mentor a team of regional marketing professionals, fostering a collaborative and high-performing culture
Set clear goals and performance expectations, conduct regular performance evaluations, and provide professional development opportunities
Establish key performance indicators (KPIs) and metrics to measure the success of regional marketing campaigns
Analyze campaign results and ROI to continuously optimize strategies for improved outcomes
Develop and manage regional marketing budget, optimizing resource allocation for maximum impact
Demonstrated success collaborating with Sales, Product Marketing, Content, and Global Campaigns teams to align regional marketing efforts with broader marketing initiatives and company revenue targets
Work closely with regional and territory sales leaders to understand market needs and customize regional marketing strategies accordingly

Requirements

Bachelor's degree in Marketing, Business, Demand Generation or a related field; advanced degree preferred
10+ years of experience in demand generation, field marketing, event management, or related roles, preferably in cybersecurity/SaaS
Strong knowledge of the EMEA market, cultural nuances, and regional marketing best practices.
Strong leadership and team management skills, with experience leading and motivating high-performing teams
Proven track record of executing multi-channel demand generation campaigns that drive pipeline and revenue.
Proven track record of successfully planning and executing webinars, strategic events, branded roadshows, and regional events that drove revenue and positively impacted the brand
Strategic mindset and ability to align demand generation and regional marketing initiatives with overall business goals
Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams
Analytical mindset with the ability to measure and analyze the impact of demand generation and regional marketing campaigns
Budget management experience, with a focus on resource optimization and ROI
Ability to thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability
Ability to travel ~40% of the time

Benefits

100% remote work environment - since our founding in 2015
New starter home office set up reimbursement (£398)
Generous personal leave entitlements
Digital monthly reimbursement (£92)
Travel to the US 1-2 times/year for various company events
Pension
Access to the BetterUp platform for coaching, personal, and professional growth

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationevent managementmulti-channel marketingcampaign performance analysisbudget managementlead generationcontent syndicationwebinar executionstrategic event marketingpipeline growth

Soft Skills

leadershipteam managementcommunicationcollaborationanalytical mindsetstrategic thinkingadaptabilitygoal settingperformance evaluationmentoring

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Demand Generationadvanced degree in related field