Marketing Strategist – Home Lending
Huntington National Bank
full-time
Posted on:
Location Type: Office
Location: Columbus • Missouri • North Carolina • United States
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About the role
- Develop and lead integrated, multi‑channel marketing strategies across owned, paid, direct mail, digital, and branch channels to support mortgage purchase, refinance, retention, and portfolio growth.
- Translate strategic priorities into an annual marketing plan and detailed campaign calendar aligned to business goals, product roadmaps, and seasonal demand.
- Own marketing strategy in support of community lending initiatives, partnering with business segment leaders, legal, and compliance to ensure regulatory alignment while advancing growth and CRA-related objectives.
- Author clear, insight‑driven creative briefs that articulate strategy, audience, messaging, value proposition, success metrics, and execution requirements for cross‑functional partners and agencies.
- Define and lead a test‑and‑learn roadmap to evaluate new audiences, offers, channels, messaging, and journeys, with a focus on improving engagement, conversion, and funded loan outcomes.
- Partner with analytics to establish KPIs, measure campaign effectiveness, interpret performance insights, and develop data‑backed optimization recommendations.
- Monitor industry, consumer, and competitive trends within home lending to proactively identify risks, opportunities, and implications for marketing strategy.
- Ensure flawless execution of marketing campaigns from strategy through launch, optimization, and post‑campaign assessment, including adherence to brand, regulatory, and operational standards.
- Manage the home lending marketing budget, including allocation, pacing, and monthly forecasting; ensure spend efficiency and ROI discipline.
- Communicate strategy, performance, and insights to senior stakeholders, providing clear recommendations and influencing decisions.
- Perform other duties as assigned.
Requirements
- Bachelor's Degree
- A minimum of 7 years of marketing strategy experience with home lending products and services
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycampaign managementdata analysisKPI establishmentbudget managementcreative brief writingaudience segmentationconversion optimizationregulatory complianceperformance measurement
Soft Skills
leadershipcommunicationcollaborationstrategic thinkinginsight-driven decision makinginfluencingproblem solvingadaptabilitycreativitystakeholder management
Certifications
Bachelor's Degree