Huntington National Bank

Director, Marketing – Advertising Channels

Huntington National Bank

full-time

Posted on:

Location Type: Office

Location: Columbus • Ohio • United States

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Job Level

Lead

About the role

  • Lead the strategic direction for Huntington.com to support acquisition strategies, customer deepening objectives and sports/sponsorship strategies
  • Partner with lines of business, marketing strategy, digital execution, and IT to align website experiences with enterprise priorities
  • Lead a team of SEO experts and provide strategic direction on organic search performance, optimization, and content discoverability
  • Oversee Huntington.com's AI‑generated (GEO/AEO) search strategy, ensuring the site is optimized for emerging AI‑powered search experiences and competitive visibility across evolving search ecosystems
  • Lead competitive intelligence efforts by reviewing peer website experiences, search performance, and digital innovation to ensure Huntington maintains a differentiated digital presence
  • Own and manage the enterprise website roadmap; collaborate with IT and digital execution to drive prioritization of new features, enhancements, and content initiatives
  • Build and maintain a structured backlog of tests to optimize engagement, conversion, and user experience
  • Develop a robust testing strategy to generate insights, validate marketing ideas, and inform future enhancements
  • Collaborate closely with digital execution, IT, brand and content marketing, lines of business, and creative teams to bring website enhancements to life.

Requirements

  • Bachelor’s degree
  • 10+ years of relevant experience in website strategy, digital experience management, or digital marketing
  • Proven success improving website engagement, conversion, and customer acquisition through digital experiences
  • Experience with enterprise-scale websites, SEO strategy, and experimentation programs (A/B or multivariate testing)
  • Demonstrated ability to lead cross-functional teams in a matrixed organization
  • Highly analytical with experience delivering data-driven insights and reporting to leadership
  • Exceptional communication and presentation skills
  • Growth mindset: curious, self-directed, and creative in solving complex digital challenges
  • Experience working in financial services or other highly regulated industries
  • Familiarity with enterprise CMS platforms, analytics tools (Adobe/GA), experimentation platforms, or tag management systems
  • Understanding of UX principles and customer research methodologies.
Benefits
  • Health insurance coverage
  • Wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid leave programs
  • Paid holidays
  • Paid time off (PTO)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
website strategydigital experience managementdigital marketingSEO strategyA/B testingmultivariate testingdata-driven insightsuser experience (UX) principlescustomer research methodologies
Soft Skills
leadershipanalytical skillscommunication skillspresentation skillscollaborationcreativityproblem-solvinggrowth mindsetself-directed
Certifications
Bachelor's degree