Hunt St

Digital Marketing Lead

Hunt St

contract

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 A$2,100 per month

Job Level

Senior

About the role

  • Plan, build, manage, and optimise multi-channel digital campaigns across Google, LinkedIn, Meta, and other relevant platforms.
  • Execute full-funnel paid media strategies, including awareness, consideration, conversion, and retargeting campaigns.
  • Manage campaign budgets, timelines, and performance metrics to maximise ROI.
  • Set up and manage Google Ads campaigns, including:
  • Search Ads
  • Google Display Network (GDN)
  • Remarketing and retargeting audiences
  • Plan, build, and optimise LinkedIn advertising campaigns, including:
  • Sponsored Content
  • Carousel Ads
  • Lead Gen Forms and retargeting
  • Implement and manage retargeting campaigns across platforms using pixels, audiences, and event tracking.
  • Test and optimise ad formats, audiences, bids, messaging, and creative to improve performance.
  • Set up and maintain Google Tag Manager, including tags, triggers, and variables.
  • Ensure accurate conversion tracking across websites, landing pages, and advertising platforms.
  • Work with Google Analytics (GA4) to monitor traffic, conversions, and campaign performance.
  • Troubleshoot tracking issues and ensure data accuracy across platforms.
  • Develop dashboards and campaign reports with clear insights and recommendations.
  • Collaborate with designers and content teams to develop compelling digital assets aligned with campaign objectives.
  • Brief creative teams on performance considerations for ads, formats, and placements.
  • Support landing page optimisation in collaboration with web and UX teams.
  • Co-ordinate social media campaigns across relevant channels, ensuring alignment with paid media, messaging, and campaign objectives.
  • Plan, schedule, and manage EDM (email marketing) campaigns, including audience segmentation, basic automation workflows, and performance tracking.

Requirements

  • 5+ years’ experience in digital marketing with a strong focus on paid campaigns and performance marketing.
  • Proven experience setting up and managing Google Ads (Search, Display, remarketing), LinkedIn Ads and Retargeting campaigns across multiple platforms
  • Hands-on experience with Google Tag Manager and conversion tracking.
  • Strong understanding of attribution, funnels, KPIs, and optimisation techniques.
  • Proficiency in analytics and reporting tools, including Google Analytics.
  • Experience managing multiple campaigns simultaneously in a fast-paced environment.
  • Strong attention to detail, analytical mindset, and problem-solving skills.
  • Nice to have:
  • Experience working on digital campaigns for events, conferences, or large-scale activations.
  • Experience with SEO/SEM and audience segmentation strategies.
  • Exposure to project management tools such as Monday.com or Asana.
  • Understanding of privacy, consent management, and best-practice tracking compliance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingpaid media strategiesGoogle AdsLinkedIn AdsGoogle Tag Managerconversion trackinganalyticsSEOSEMaudience segmentation
Soft Skills
attention to detailanalytical mindsetproblem-solvingcollaborationcommunication