Hunt St

Experienced Digital Marketing Specialist

Hunt St

contract

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 A$1,500 - A$2,000 per month

About the role

  • Manage and maintain existing Google Ads campaigns
  • Conduct keyword research and optimisation
  • Monitor budgets, bids, ad performance, and conversions
  • Update ad copy and extensions as required
  • Identify opportunities to improve performance and reduce cost per lead
  • Adjust Ads on a weekly basis to support the demand of the courses.
  • Perform keyword research and tracking
  • Optimise on-page SEO elements (meta titles, descriptions, headings, internal links)
  • Monitor keyword rankings and organic traffic
  • Conduct competitor SEO analysis for targeted keywords
  • Flag technical SEO issues and provide recommendations
  • Maintain and update business information on the company’s business page
  • Regular sync between google and bing places listing
  • Build and schedule email marketing campaigns (currently using mailchimp)
  • Design email templates aligned with brand guidelines
  • Assist with list segmentation and basic automation
  • Track performance (open rates, CTRs, conversions) and suggest improvements
  • Assist in scheduling and implementing SMS marketing campaign
  • Assist with design of digital flyers, brochures, and basic marketing materials
  • Prepare assets suitable for digital use (and print where required)
  • Prepare monthly performance reports, including:
  • Google Ads (SEM) results
  • SEO performance and keyword rankings
  • Competitor analysis for key search terms
  • Summarise insights in clear, non-technical language
  • Highlight trends, wins, issues, and improvement opportunities
  • Report on Competitor Analysis for popular keywords rankings across all the training courses
  • Keywords Gap Analysis
  • Proactively analyse campaign and channel performance
  • Suggest optimisation ideas and best-practice improvements
  • Identify new keyword opportunities and content ideas
  • Implement approved changes efficiently

Requirements

  • Proven experience as a Digital Marketing VA or similar role
  • Hands-on experience with Google Ads and SEO tools
  • Experience with email marketing platforms (e.g. Mailchimp or similar)
  • Graphic design experience using tools such as Canva
  • Strong reporting and analytical skills
  • Excellent written English and ability to follow instructions
  • Offshore / remote role
  • Ongoing engagement
  • Must be available for regular check-ins and monthly reporting
  • Desirable
  • Experience working with Australian businesses
  • Familiarity with Google Analytics, Search Console, and reporting dashboards
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsSEOkeyword researchon-page SEOemail marketingSMS marketingcompetitor analysisreportinganalyticscontent optimization
Soft Skills
analytical skillswritten communicationinstruction followingproactive analysisperformance tracking