Humareso

Growth Marketing

• Work closely with key stakeholders, including senior leadership subject matter experts, digital marketing, business development and vendor partners to create compelling and targeted content
• Work with leadership to understand services, solutions, and market demographic to develop our value proposition and market position and develop activation plan
• Content Strategy and Execution: Develop and implement a comprehensive content strategy, including social media, webinars, articles, website content, and live events, to attract inbound leads
• Brand Building: Leverage Humareso’s founders’ industry expertise and personal brands to enhance market presence
• Performance Analysis: Monitor analytics to set and achieve KPIs, measure campaign success, and refine strategies
• Website Optimization: Increase SEO presence through targeted website content development, including landing pages, articles, podcasts, and streaming to track user behavior to inform marketing strategies
• Email Marketing: Plan and manage email marketing campaigns to nurture leads and maintain customer engagement
• Outbound Marketing: Strategize and develop campaigns using sales automation tools to create brand awareness and convert cold leads to inbound traffic
• CRM Optimization: Optimize Hubspot to implement dashboards, automate workflows, and enhance lead tracking and scoring
• Account Expansion: Partner with consultants to identify opportunities for account expansion and service cross-selling
• Event Planning: Coordinate live events, podcasts, and live-recorded weekly events to strengthen brand recognition and engagement
• Revenue Growth: Collaborate with leadership to align marketing initiatives with the company’s revenue goals, aiming for a 2x revenue increase within the calendar year

Growth Marketing Associate