Humanitarian OpenStreetMap Team

Product Marketing

• Lead development of HOT’s product market function from market identification to defining service-market fit and embedding product marketing practices
• Act as a bridge between products, customers, staff and partnerships to ensure service alignment with real-world needs and readiness for scale
• Define and validate product-market fit for mapping services; capture user/customer needs, test assumptions, and iterate based on feedback
• Identify and assess priority markets and lead go-to-market planning including segmentation, value propositions, pricing and launch plans
• Design and develop internal capabilities, processes, tools, and templates to grow a product-market mindset among staff
• Train and mentor relevant staff and serve as a resource for teams piloting or scaling new services
• Collaborate on messaging and positioning strategies; create outreach and pitch materials in collaboration with Communications
• Support creation of a small marketing function and share insights across HOT
• Define success metrics for product-market fit and market performance and track performance and feedback with MERL team

Product Marketing Manager