Humana

AVP – Brand, Sponsorship and Experiential Strategy

Humana

full-time

Posted on:

Location Type: Office

Location: Arlington • Kentucky • Virginia • United States

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Salary

💰 $223,700 - $307,800 per year

Job Level

Lead

About the role

  • Drive Brand strategy across lines of business and member segments
  • Lead the development, implementation, and optimization of brand strategy and advertising campaigns to build awareness and affinity for Humana Insurance brands
  • Oversee all Sponsorship and Experiential Marketing initiatives, ensuring alignment with brand vision and business objectives
  • Monitor market trends, consumer insights, and competitive landscape to inform strategic decisions and identify new opportunities
  • Partner with analytics teams to establish and track key performance indicators (KPIs)
  • Establish a differentiated Brand positioning for Insurance brands; build out brand guidelines
  • Serve as a key advisor to executive leadership on brand health and market differentiation
  • Evaluate and manage relationships with external agencies, partners, and vendors
  • Direct and mentor high-performing teams, fostering a culture of innovation, inclusivity, and continuous improvement

Requirements

  • Bachelor’s degree in Marketing, Business Strategy, or related field
  • 15+ years of progressive experience in brand strategy, advertising, and experiential marketing, preferably within insurance, healthcare, or regulated industries
  • Demonstrated ability to lead cross-functional teams and enterprise-level marketing initiatives
  • Proven experience managing large-scale sponsorships and experiential marketing programs
  • Ability to influence, collaborate, and build relationships at all organizational levels
  • Excellent strategic thinking, communication, and leadership skills.
  • Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare Management (preferred)
  • Strong understanding of marketing analytics, segmentation, and performance measurement (preferred)
  • Background in agile marketing planning or enterprise transformation
  • Experience managing large budgets and vendor relationships (preferred)
Benefits
  • medical, dental and vision benefits
  • 401(k) retirement savings plan
  • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
  • short-term and long-term disability
  • life insurance and many other opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyadvertising campaignsexperiential marketingmarketing analyticssegmentationperformance measurementagile marketing planningenterprise transformationsponsorship managementbudget management
Soft Skills
strategic thinkingcommunicationleadershipcollaborationrelationship buildingmentoringinnovationinclusivitycontinuous improvementinfluencing
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business StrategyMaster’s degree in Marketing StrategyMaster’s degree in Business AdministrationMaster’s degree in Healthcare Management