Associate Director, Channel Activation & Optimization
Humana
full-time
Posted on:
Location Type: Remote
Location: Florida • Kentucky • United States
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Salary
💰 $138,900 - $191,000 per year
Job Level
About the role
- Orchestrate the activation of CenterWell's owned channels—social, email/automation, SMS, portal, and reputation management.
- Translate strategic priorities from the Line of Business Digital Activation team into actionable channel plans, workflows, and continuous optimization programs.
- Lead integrated channel activation, translating LOB digital strategies into coordinated communication plans across various channels.
- Build and manage unified activation workflows, ensuring efficient processes for intake, prioritization, testing, and delivery.
- Drive channel optimization, establishing goals, KPIs, testing programs, and continuous improvement frameworks.
- Oversee campaign execution, including segmentation, targeting, timing, and performance enhancement.
- Partner with cross-functional teams to ensure communications are accurate and strategically aligned.
- Use insights to improve channel efficiency and streamline processes.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 7+ years in channel marketing, digital activation, or multi-channel communication leadership
- 3+ years of leadership experience with cross-functional team collaboration
- Strong understanding of digital channels—including social, email/automation, SMS, and reputation management—and their performance metrics
- Prior experience managing social handles and reputation platforms (e.g., Facebook, Google Business, listings management)
- Demonstrated success in orchestrating multi-channel activation to support business goals
- Experience driving channel optimization, testing agendas, and performance improvements
- Proficiency with CRM, analytics tools, and marketing activation platforms
- Excellent communication, analytical, and project management skills.
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
channel marketingdigital activationmulti-channel communicationchannel optimizationperformance metricssegmentationtargetingtesting programscampaign executioncontinuous improvement frameworks
Soft Skills
leadershipcross-functional collaborationcommunicationanalytical skillsproject management