Humana

Senior Associate, Product Marketing Strategy

Humana

full-time

Posted on:

Location Type: Hybrid

Location: Louisville • Florida • Illinois • United States

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Salary

💰 $94,900 - $130,500 per year

Job Level

Senior

About the role

  • Lead and support end-to-end product marketing strategy across Humana's diverse product portfolios, including MA, MAPD, D‑SNP, PDP, Med Supp, Group Medicare, and specialty products.
  • Translate analytics and insights into actionable strategies, informing product positioning, messaging, and go‑to‑market plans to drive growth, enhance the experiences of our members and improve engagement.
  • Partner with cross‑functional teams—including Product, Brand, Sales, Group Segment leadership, and Compliance—to ensure alignment, accuracy, and timely execution.
  • Translate analytics, insights, member feedback, and market intelligence into actionable strategies that inform product positioning, messaging, and go‑to‑market plans to drive growth, deepen engagement, and increase lifetime member value.
  • Partner with cross-functional teams—including Product, Brand, Sales, Group Segment leadership, Compliance, Operations, Broker Distribution, Lifecycle Marketing, Data & Analytics, and Consumer Insights to ensure strategic alignment, executional excellence, and insight integration.
  • Lead campaign planning and creative development for multi‑channel marketing initiatives, overseeing briefs, asset development, and performance measurement.
  • Monitor performance and identify optimization opportunities, leveraging testing frameworks, analytics, and market trends to advance growth and improve engagement.
  • Collaborate with Customer Lifecycle Marketing to deliver personalized, relevant experiences across key touchpoints that support acquisition, onboarding, activation, engagement, and retention.
  • Advance growth and retention objectives across Humana's product portfolio through differentiated messaging, enhanced experiences, and targeted engagement strategies.
  • Refine and elevate marketing materials and communications by applying competitive intelligence, member insights, and regulatory updates to clearly differentiate Humana's offerings, strengthen value propositions, ensure compliance, and increase market relevance.
  • Support the development and management of marketing roadmaps, content creation, and stakeholder communications to ensure effective planning and cohesive execution.
  • Ensure all marketing deliverables are clear, compliant, and aligned with CMS and internal standards, supporting member acquisition, retention, and overall experience.
  • Contribute to ongoing process improvements and best‑practice development to improve operational efficiency and scalability within the marketing organization.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in marketing or product marketing, with specific expertise in Medicare Advantage, Med Supp, PDP, or specialty products.
  • Deep understanding of CMS regulations and compliance standards related to Medicare marketing communications.
  • Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
  • Proven ability to lead multi-channel marketing initiatives, including brief development, creative asset oversight, and performance measurement to drive continuous optimization.
  • Demonstrated success developing go to market strategies, executing integrated campaigns, and leveraging performance analytics to inform improvements.
  • Experience collaborating with cross-functional teams, including Customer Lifecycle Marketing, Data & Analytics, Consumer Insights, Product, Compliance, Sales, Operations, and Brand.
  • Proactive, action oriented, and highly organized, with strong project management and communication skills that support effective execution and cross functional alignment.
Benefits
  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinganalyticsgo-to-market strategycampaign planningperformance measurementmulti-channel marketingcontent creationdata analysismarket intelligenceregulatory compliance
Soft Skills
strategic thinkingproject managementcommunicationcollaborationorganizational skillsproactiveaction orientedleadershipcreativityproblem solving
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications