Personal Benefits Consultant – Inside Sales
Alberta Blue Cross
Field Marketing Executive, Bilingual English/Spanish
Humana
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida
Visit company websiteSalary
💰 $64,100 - $86,600 per year
Job Level
Mid-LevelSenior
About the role
- The Field Marketing Executive plays a crucial role in driving lead generation and supporting the local sales team through grassroots marketing, community outreach, and event execution. The Field Marketing Executive works directly in the field to identify opportunities, build relationships, and activate strategies that contribute to sales growth, branding, and increased community presence. Ultimately, the Field Marketing Executive contributes to market growth objectives. The Field Marketing Executive works with agents and their leaders to create plans that drive new enrollments, increase retention of existing members, and build meaningful relationships with community organizations and influencers. Begins to influence department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments. Key Responsibilities: Liaison Role: Act as a liaison between markets, sales, and community partners to ensure seamless coordination and execution. Team Culture: Foster a collaborative, mission-driven team culture focused on growth, impact, and accountability. Outreach Strategies: Develop and implement local outreach strategies, including events and partnerships, to generate quality leads. Lead Cultivation: Identify and cultivate high-potential lead sources, including T65 opportunities. Performance Monitoring: Track and measure grassroots marketing, community outreach, and event success. Community Engagement: Build and maintain strong relationships with community organizations, local businesses, and other stakeholders. Event Execution: Plan and execute community events to enhance brand visibility and generate leads. Reporting: Prepare and present regular reports on outreach activities, performance, and outcomes.
Requirements
- Bilingual with the ability to speak, read and write in both English and Spanish without limitations or assistance A bachelor’s degree in marketing, business, communication, or a related field or equivalent experience Extensive experience in marketing, preferably in the health care or insurance industry, and specifically in Medicare Advantage products Proven experience in community outreach, grassroots marketing, or related roles. Strong communication and interpersonal skills. Ability to work independently and as part of a team. Excellent organizational and time management abilities. Must reside in the Central Florida region. Must be willing to travel within the community, as this is a field-based role.
