Senior Data Analyst, User Analytics – Insights
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Senior Associate, Data Analyst, Mktg Audience
Humana
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $86,300 - $118,700 per year
Job Level
Senior
Tech Stack
SQL
About the role
- You’ll support audience analytics and segmentation for marketing initiatives.
- Utilize the Adobe Experience platform to develop and manage audience segments
- Assist in creating processes and best practices for audience development and marketing automation
- Assist in implementation and configuration of the Adobe Experience Platform (AEP), including customization and integration with other systems
- Optimize audience segmentation and targeting based on performance metrics and insights
- Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
- Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
- Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
- Maintain and adjust current campaigns via unica or adobe campaign until the marketing strategy is transformed and it is moved to Adobe Experience Platform
Requirements
- Bachelor’s Degree in Math, Statistics, Computer Science or a related quantitative field and a minimum of 3 years of campaign development experience OR a minimum of 5 years of experience without a degree
- Possess a keen analytical mindset and the capability to independently navigate and address various priorities
- Experience in creating processes and best practices for audience development and marketing automation
- Must be passionate about contributing to an organization focused on continuously improving consumer experiences
- Enthusiasm for contributing to a collaborative, “one team” culture
- Familiarity with SQL and relational databases
Benefits
- medical, dental and vision benefits
- 401(k) retirement savings plan
- time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- short-term and long-term disability
- life insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
audience analyticsaudience segmentationmarketing automationAdobe Experience PlatformSQLrelational databasescampaign developmentdata acquisitionquality assurance testingperformance metrics
Soft skills
analytical mindsetindependent navigationprioritizationcollaborationprocess improvementconsultationcommunicationbest practices developmentadaptabilityenthusiasm
