Humana

Senior Associate, Marketing Data Scientist, Mktg Analytics Capabilities

Humana

full-time

Posted on:

Location Type: Remote

Location: Remote • Illinois, Kentucky, Massachusetts, Texas, Washington • 🇺🇸 United States

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Salary

💰 $117,600 - $161,700 per year

Job Level

Senior

Tech Stack

AWSAzureCloud

About the role

  • Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement (e.g. multi-touch attribution).
  • Establish and manage relationships with third-party partners for solutions including identity resolution, audience segmentation, and data enrichment.
  • Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling.
  • Drive adoption and governance of marketing analytics platforms, ensuring tools are well-documented, scalable, and aligned with business needs.
  • Support continuous improvement of the analytics ecosystem by identifying gaps, recommending enhancements, and promoting best practices across teams.
  • Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders to maximize tool effectiveness and insight generation.

Requirements

  • Bachelor’s degree in Marketing, Information Systems, or a related field.
  • 4+ years of experience in marketing analytics, data platforms, or business intelligence roles.
  • Hands-on experience implementing or managing Media Mix Modeling (MMM) or Commercial Mix Modeling (CMM) solutions.
  • Experience selecting, onboarding, and managing third-party vendors for marketing analytics solutions such as identity resolution, audience segmentation, and data enrichment, with a strong understanding of capabilities evaluation, integration planning, and ongoing performance oversight.
  • Strong understanding of marketing attribution methodologies, including multi-touch attribution and predictive modeling.
  • Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross-functional alignment and successfully implement new processes.
  • Preferred Qualifications: Experience working with identity resolution platforms such as LiveRamp, Neustar, or similar vendors, including integration, data onboarding, and match rate optimization.
  • Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics, Adobe Audience Manager, and Adobe Campaign.
  • Experience supporting or implementing marketing data infrastructure within cloud environments (e.g., Snowflake, Azure, AWS).
Benefits
  • medical, dental and vision benefits
  • 401(k) retirement savings plan
  • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
  • short-term and long-term disability
  • life insurance and many other opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Media Mix ModelingCommercial Mix Modelingmulti-touch attributionpredictive modelingdata enrichmentaudience segmentationmarketing analyticsdata platformsbusiness intelligencemarketing attribution methodologies
Soft skills
communicationstakeholder engagementcross-functional alignmentguidancetrainingrelationship managementcontinuous improvementcollaborationproblem-solvingbest practices promotion