Humana

Senior Associate, Marketing Data Manager

Humana

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $104,000 - $143,000 per year

Job Level

Senior

Tech Stack

CloudOracleSQL

About the role

  • Serve as a Data Steward for marketing data products, including daily monitoring and metric generation to assess and improve data quality.
  • Establish and maintain both preventive and detective data quality controls to ensure accuracy, consistency, and reliability across data assets.
  • Actively participate in cross-functional marketing pods to support campaign planning, execution, and measurement through data expertise.
  • Define and manage metadata for new marketing campaigns, ensuring proper documentation and alignment with analytics requirements.
  • Ensure campaigns are trackable by validating that data flows seamlessly from campaign setup through to analytics and reporting systems.
  • Act as a subject matter expert on available data sources, guiding pod teams on how to effectively leverage data for targeting, personalization, and performance insights.
  • Conduct data assessments to identify gaps in available data and collaborate with data design and product owners to address unmet needs.
  • Partner with pod teams to define audience logic and translate requirements into actionable specifications for audience selection teams.
  • Support campaign and journey testing efforts by validating data capture, audience logic, and downstream analytics readiness.

Requirements

  • Bachelor’s degree in information systems, Data Science, Business Administration, or a related field — or 7+ years of relevant experience in lieu of a degree.
  • 3–5 years of experience in data management, data stewardship, or analytics
  • Strong understanding of data quality principles, including experience implementing preventive and detective controls.
  • 3+ years experience in SQL and proficient working in relational databases or cloud data platforms (e.g., Oracle, Databricks).
  • Experience documenting metadata and managing data lineage for marketing campaigns or analytics use cases.
  • Ability to collaborate effectively in cross-functional teams, including marketing pods, data engineering, and analytics.
  • Strong problem-solving skills with a proactive mindset and attention to detail.
  • Experience supporting campaign tracking, audience logic definition, and journey testing.
  • Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders.
Benefits
  • medical, dental and vision benefits
  • 401(k) retirement savings plan
  • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
  • short-term and long-term disability
  • life insurance and many other opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data stewardshipdata managementdata quality principlesSQLrelational databasescloud data platformsmetadata documentationdata lineagecampaign trackingaudience logic definition
Soft skills
collaborationproblem-solvingattention to detailcommunicationproactive mindset
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