Humana

Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Analytics

Humana

full-time

Posted on:

Location Type: Hybrid

Location: Louisville • Florida, Illinois, Kentucky, Texas, Washington • 🇺🇸 United States

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Salary

💰 $117,600 - $161,700 per year

Job Level

Senior

Tech Stack

PythonSparkSQL

About the role

  • Analyze acquisition campaign performance and identify optimization opportunities.
  • Collaborate with marketing, analytics, and strategy teams to refine targeting.
  • Develop dashboards and reports to communicate insights.
  • Document methodologies and contribute to governance efforts.
  • Support continuous improvement initiatives using data-driven strategies.

Requirements

  • Bachelor’s degree in Marketing, Data Analytics, or a related field
  • 4+ years of experience in acquisition marketing analytics
  • 3+ years experience with data visualization and reporting tools
  • 2+ years experience in programming in Python, Spark, and SQL
  • 1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference
  • 1+ years experience in Predictive modeling: logistic regression, Decision Trees, Random Forest, XGBoost
  • 1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse
Benefits
  • medical, dental and vision benefits
  • 401(k) retirement savings plan
  • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
  • short-term and long-term disability
  • life insurance
  • many other opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PythonSparkSQLdata visualizationreporting toolsA/B testingmultivariate testingincrementalitylogistic regressionDecision Trees
Soft skills
collaborationcommunicationdata-driven strategiescontinuous improvementmethodology documentation
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