PR & Influencer Marketing Manager
Huda Beauty
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $100,000 - $120,000 per year
About the role
- Develop and implement influencer and PR strategies across the Americas, with a focus on expanding brand presence and cultural relevance within Spanish-speaking Latin America.
- Build and maintain creator and MUA relationships throughout the region, identifying and nurturing talent across micro, mid-tier, macro, and VIP levels, while contributing to regional community growth and new demographic expansion.
- Manage daily communication with influencers and talent managers across all Americas markets, ensuring consistent relationship management and high-touch support.
- Support launch storytelling and brand messaging for the Americas, contributing insights that reflect both U.S. and Latin America cultural moments and ensuring alignment with Global brand direction.
- Lead Latin American focused outreach, list building, and event invite strategy, while supporting broader Americas invite lists, seeding efforts, and creator selection as needed.
- Assist with Americas-wide influencer sourcing, including identifying emerging creators, vetting talent for brand values, and submitting new prospects for consideration.
- Manage the Social PR inbox and shared Agency inbox, ensuring high-quality communication across all regions.
- Support influencer mailshots and seeding operations across the Americas.
- Support quarterly influencer list audits, helping maintain accurate creator information and ensuring all markets reflect strategic priorities and brand safety standards.
- Monitor influencer activity and track content performance across the region, with a deeper focus on Latin American insights, reporting trends, and contributing to monthly dashboards.
- Collaborate cross-functionally with Americas and Global teams, ensuring regional needs are incorporated into launch planning, seeding strategy, and campaign execution.
- Stay on top of social, cultural, and influencer trends across the Americas, identifying opportunities in both the U.S. and Latin America to grow brand visibility and relevance.
Requirements
- Bachelor’s degree
- Fluent in Spanish (written and spoken). Portuguese is a plus
- 4+ years of experience in influencer marketing, PR or a related field
- Strong understanding of the creator landscape and cultural nuances in Spanish-speaking Latin America
- Experience working with influencers across different levels, from micro to VIP
- Comfortable managing multiple projects at once and shifting priorities as needed
- Clear communication skills and a good eye for detail
- Organized, reliable and able to take ownership without needing heavy oversight
- Passionate about beauty and tuned into social media and creator trends
- Thrives in a fast-paced, entrepreneurial environment
- Familiarity with platforms like Traackr and Creator IQ is helpful
- Brings a can-do attitude and isn’t afraid to jump in wherever needed. No task is too small.
Benefits
- Monthly “Self-Love Days” – at company discretion
- 401(k) matching contributions
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Hybrid working schedules (home & office)
- Quarterly product gifting
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingpublic relationscreator landscape understandingproject managementcontent performance trackingcultural insightsrelationship managementevent strategytalent vettingbrand messaging
Soft Skills
clear communicationattention to detailorganizational skillsreliabilityownershipadaptabilitypassion for beautyentrepreneurial mindsetability to manage multiple projectscan-do attitude
Certifications
Bachelor's degree