Business Analyst

• Lead Growth Analytics: Serve as the analytics owner for new revenue, developing a comprehensive view of acquisition, attribution, onboarding, upsells, and purchase funnels across web and app.
• Shape Growth Priorities with Insight: Turn complex data into clear stories and evidence-based recommendations that guide which initiatives matter most and how success is defined.
• Establish Trusted Metrics: Define and maintain KPIs that accurately measure acquisition, activation, conversion, and monetization, ensuring leadership and teams have reliable signals of performance.
• Strengthen Experimentation: Partner with the Growth PM to design, measure, and interpret experiments. Ensure testing frameworks are rigorous and that outcomes lead to confident decisions.
• Deliver Clarity Through Dashboards: Build and maintain reporting solutions that give real-time visibility into growth performance, enabling self-service and reducing dependency on ad-hoc requests.
• Safeguard Data Quality: Collaborate with Engineering to ensure tagging, tracking, and integrations are accurate and consistent across BigQuery, Amplitude, AppsFlyer, and Braze.
• Identify Growth Opportunities: Conduct deep-dive analyses that surface trends, risks, and new levers for accelerating revenue, providing leadership with the insights to take bold action.

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