HubSpot

Senior Product Marketer

HubSpot

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $112,000 - $168,000 per year

Job Level

Senior

About the role

  • Work closely with Product to define the positioning and value proposition for Hubspot’s Marketing Hub features, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more.
  • Own the value proposition, positioning, messaging, customer persona and used cases.
  • Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications.
  • Identify, develop and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success.
  • Own the positioning on product pages, sales enablement materials, and product related content.
  • Be the product expert, evangelist and advocate of our Marketing Hub product across internal and external audiences. Present at key events and conferences.
  • Produce inspiring showcase assets that excite customers, drive awareness of our Marketing Hub innovations and communicate our unique capabilities. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white paper, demos and more.

Requirements

  • Roughly 5+ years of product marketing experience, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company.
  • A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
  • Are a skilled storyteller and customer-centric in your approach to marketing.
  • A point of view on product positioning and product launches done well and what great looks like.
  • Great project management skills including strong communication around project timelines, responsible individuals, and status.
  • Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills.
  • An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.
  • HubSpot product knowledge is a strong advantage in this role.
Benefits
  • The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
  • Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
  • Some roles may also be eligible for overtime pay.
  • Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
  • Explore the benefits and perks HubSpot offers to help employees grow better.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategypositioninglaunch strategycontent creationstorytellingproject managementcustomer persona developmentsales enablementSaaS
Soft Skills
cross-functional collaborationcommunicationleadershipcustomer-centric approachaccountabilityindependencepresentation skillswriting skillsorganizational skillsstrategic thinking