HubSpot

Senior Social Media Marketer

HubSpot

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $92,000 - $138,000 per year

Job Level

Senior

About the role

  • Develop and execute a comprehensive organic social media strategy across LinkedIn, Instagram, TikTok, Facebook, and Twitter/X
  • Own the complete INBOUND social media content calendar from planning through publishing
  • Create compelling copy for all organic social posts, managing the approval process from draft to publication
  • Coordinate visual asset production with creative agencies, providing strategic briefs and managing feedback cycles
  • Maintain organized creative asset libraries and content storage systems
  • Drive community engagement through proactive response management and conversation cultivation
  • Monitor and analyze performance metrics, delivering weekly and monthly reporting insights
  • Partner with content, email, and paid media teams to ensure cohesive messaging and coordinated campaign timelines
  • Prepare and present comprehensive campaign performance reports covering both organic and paid social initiatives
  • Lead regular strategy sessions with external agencies to optimize content performance and share insights
  • Support major launch coordination efforts, including speaker announcements, agenda reveals, and stage presentations
  • Oversee virtual event production, including webinars, workshops, and online experiences from concept development through post-event analysis
  • Lead strategic initiatives for user-generated content, external creator partnerships, and onsite collaborations
  • Source, contract, and manage creators across all partnership tiers and engagement levels
  • Write detailed creative briefs that align creator content with brand objectives and campaign goals
  • Coordinate creator enablement, logistics, content approvals, and performance tracking
  • Work closely with team members to ensure seamless creator campaign execution
  • Develop comprehensive event and post-event content production strategies aligned with brand and campaign objectives
  • Lead comprehensive onsite social media execution during INBOUND and related events
  • Partner with video and photo production agencies on creative deliverables development
  • Build shot lists for talent, sponsor, and creator content capture
  • Coordinate with production teams for real-time photo and video content capture during events
  • Collaborate with external vendors and internal teams on sizzle reels, content cutdowns, and onsite video production
  • Provide strategic feedback on creative drafts using industry-standard review platforms
  • Manage post-event content cutdown processes for creator and sponsor campaigns
  • Package and organize final assets for internal use and post-event campaign deployment
  • Develop and implement content reuse strategies for maximum asset value across channels
  • Support content delivery for follow-up campaigns and community engagement
  • Own end-to-end strategy and execution for community programs and cross-collaborative initiatives
  • Source, contract, and manage talent, partners, and key stakeholders
  • Develop program briefs, promotional content, and comprehensive marketing toolkits
  • Oversee budget management and cross-functional collaboration on program logistics
  • Own social performance dashboard management and analysis
  • Identify trends, recommend strategic optimizations, and provide leadership-level insights
  • Create comprehensive wrap reports and executive post-event recaps
  • Track campaign performance against established KPIs and benchmark metrics

Requirements

  • Ideally possesses 5+ years of experience in social media marketing, along with exposure to influencer marketing and community engagement
  • Proven experience developing and executing creative social media campaigns that resonate with diverse audience segments
  • Strong proficiency in using analytics and KPIs to drive content strategy optimization
  • Demonstrated ability to write compelling copy for varied audiences with excellent written and verbal communication skills.
Benefits
  • The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
  • Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
  • Some roles may also be eligible for overtime pay.
  • Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent calendar managementcopywritingperformance metrics analysisevent productioncommunity engagementcontent production strategiescampaign performance reportingbudget managementKPI tracking
Soft skills
communication skillscollaborationstrategic thinkingleadershipcreativityproject managementfeedback managementproblem-solvingorganizationadaptability