HubSpot

Senior Social Media Marketer

HubSpot

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $92,000 - $138,000 per year

Job Level

Senior

About the role

  • Develop and execute a comprehensive organic social media strategy across LinkedIn, Instagram, TikTok, Facebook, and Twitter/X
  • Own the complete INBOUND social media content calendar from planning through publishing
  • Create compelling copy for all organic social posts, managing the approval process from draft to publication
  • Coordinate visual asset production with creative agencies, providing strategic briefs and managing feedback cycles
  • Maintain organized creative asset libraries and content storage systems
  • Drive community engagement through proactive response management and conversation cultivation
  • Monitor and analyze performance metrics, delivering weekly and monthly reporting insights
  • Partner with content, email, and paid media teams to ensure cohesive messaging and coordinated campaign timelines
  • Prepare and present comprehensive campaign performance reports covering both organic and paid social initiatives
  • Lead regular strategy sessions with external agencies to optimize content performance and share insights
  • Support major launch coordination efforts, including speaker announcements, agenda reveals, and stage presentations
  • Oversee virtual event production, including webinars, workshops, and online experiences from concept development through post-event analysis
  • Lead strategic initiatives for user-generated content, external creator partnerships, and onsite collaborations
  • Source, contract, and manage creators across all partnership tiers and engagement levels
  • Write detailed creative briefs that align creator content with brand objectives and campaign goals
  • Coordinate creator enablement, logistics, content approvals, and performance tracking
  • Work closely with team members to ensure seamless creator campaign execution
  • Develop comprehensive event and post-event content production strategies aligned with brand and campaign objectives
  • Lead comprehensive onsite social media execution during INBOUND and related events
  • Partner with video and photo production agencies on creative deliverables development
  • Build shot lists for talent, sponsor, and creator content capture
  • Coordinate with production teams for real-time photo and video content capture during events
  • Collaborate with external vendors and internal teams on sizzle reels, content cutdowns, and onsite video production
  • Provide strategic feedback on creative drafts using industry-standard review platforms
  • Manage post-event content cutdown processes for creator and sponsor campaigns
  • Package and organize final assets for internal use and post-event campaign deployment
  • Develop and implement content reuse strategies for maximum asset value across channels
  • Support content delivery for follow-up campaigns and community engagement
  • Own end-to-end strategy and execution for community programs and cross-collaborative initiatives
  • Source, contract, and manage talent, partners, and key stakeholders
  • Develop program briefs, promotional content, and comprehensive marketing toolkits
  • Oversee budget management and cross-functional collaboration on program logistics
  • Own social performance dashboard management and analysis
  • Identify trends, recommend strategic optimizations, and provide leadership-level insights
  • Create comprehensive wrap reports and executive post-event recaps
  • Track campaign performance against established KPIs and benchmark metrics

Requirements

  • Ideally possesses 5+ years of experience in social media marketing, along with exposure to influencer marketing and community engagement
  • Proven experience developing and executing creative social media campaigns that resonate with diverse audience segments
  • Strong proficiency in using analytics and KPIs to drive content strategy optimization
  • Demonstrated ability to write compelling copy for varied audiences with excellent written and verbal communication skills.
Benefits
  • The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
  • Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
  • Some roles may also be eligible for overtime pay.
  • Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent calendar managementcopywritingperformance metrics analysisevent productioncommunity engagementcontent production strategiescampaign performance reportingbudget managementKPI tracking
Soft Skills
communication skillscollaborationstrategic thinkingleadershipcreativityproject managementfeedback managementproblem-solvingorganizationadaptability