Product Marketing Manager
Radformation
Senior Director, Product Marketing
HubSpot
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $242,000 - $388,000 per year
Job Level
Senior
About the role
- Develop positioning, messaging, and GTM strategies to drive product adoption and revenue growth
- Serve as a business leader for AI products, partnering with senior leadership across Product, Sales, Customer Success, and Marketing to align on strategic priorities and GTM motions
- Oversee product marketing for our pricing, specifically focusing on seats & credits
- Build and lead a high-performing team of product marketers, fostering an inclusive culture and developing talent through coaching and mentorship
- Own the end-to-end launch strategy for Breeze products and features, from naming and positioning to sales enablement, customer communications, and post-launch optimization
- Develop data-driven strategies to drive product awareness, consideration, and adoption across our three core segments and customer lifecycle stages
- Be the executive voice and advocate for AI products internally and externally, presenting at key company events, conferences, and customer engagements
- Partner with Product to influence the product roadmap based on market insights, competitive intelligence, and customer feedback
- Drive the creation of compelling showcase assets, sales enablement materials, and customer-facing content that communicate our unique AI capabilities and drive demand
- Establish and track key metrics for product marketing success, using data to inform decision-making and drive performance retrospectives
- Manage program budgets to ensure high-impact investments that drive scale
- Regularly communicate performance, successes, and learnings to Marketing and executive leadership
Requirements
- Have 10+ years of product marketing experience, including significant experience in AI, pricing, or emerging technology products
- Have a proven track record of leading and scaling product marketing teams
- Deep expertise in product positioning, messaging, and go-to-market strategy with a history of delivering exceptional product launches from ideation to execution
- Are not afraid to get their hands dirty and will get deep into the work
- Experience working closely with Product, Sales, and Customer Success leaders to drive alignment and achieve business outcomes
- Are compelling storytellers and customer-centric in their approach, able to translate complex technical capabilities into authentic, relatable value propositions
- Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders across the organization to achieve outsized results
- Are comfortable presenting to executives and external audiences with excellent written and verbal communication skills
- Have the ability to juggle multiple company-wide priorities and work with multiple teams simultaneously
- A point of view on what great product marketing looks like and how to build integrated marketing strategies that span multiple channels
- An owner's mindset with high personal accountability - able to work independently while also building strong collaborative relationships
- Passionate about AI and its potential to transform how businesses grow.
Benefits
- The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
- In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
- Some roles may also be eligible for overtime pay.
- Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategyproduct positioningmessagingdata-driven strategiesproduct launchespricing strategycustomer engagementsales enablementcompetitive intelligence
Soft skills
leadershipstorytellingcommunicationcollaborationcoachingmentorshipstrategic thinkingcustomer-centric approachmulti-stakeholder managementaccountability
